The purpose of Customer Relationship Management software is to manage the customer through the entire lifecycle from prospect to customer service. A properly deployed CRM can help provide better customer relations and grow revenues by creating more sales, and losing fewer customers. CRM software is comprised of both business management and automation of the front-office divisions of an organization. CRM software addresses the needs of Marketing, Sales, and Customer Service within an organization. CRM allows the three to share data on prospects, customers, partners, competitors and employees. Your CRM can be tailored to show or hide information to ensure that all information isn't public knowledge.