Advertising in a down economy: How To

There are many items on the P&L report that a business owner reviews to try to cut cost. Typically the most costly is payroll, rent/mortgage, utilities, communications, and advertising. Owning a small business myself and having a business in which we build company brands we find that the trend is to cut items that aren’t a fixed cost.  Items that your business cant survive without: i.e. employees, and advertising. There are numerous ways to cut…