Online Marketing Starts With Search Engine Optimization

Search Engine Optimization (SEO) is an online marketing strategy to improve a website’s position within a search engine. When a search query is entered, the search engines return results called SERPs (search engine results position). Being at the top of the SERPs can mean big business! Often times, people know exactly what they’re looking for and will enter a specific company name directly. But think of the new people or businesses who have just moved…