How important are 7 day retention rates in mobile apps?

When it comes to mobile apps, it can be a challenge getting customers to try your app, but making sure you keep them coming back can be even trickier. In today’s highly saturated mobile market, content is the most important thing when it comes to app retention. Most business owners believe their product to be unique. While that normally holds true, undeniable market trends emerge that tell how people use categorically similar products, including apps. A…

LinkedIn: One step closer to becoming your favorite app

LinkedIn wants to be your new favorite app. With a tagline of “the world’s largest professional network”, LinkedIn is well on it’s way to becoming your morning commute time killer, lunch break distraction, and after work entertainment. LinkedIn allows users to create an online resume, network with co-workers and other professionals in their field, as well as look for jobs and participate in discussion forums pertinent to user interests. The site wants to position itself as…