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Digital Marketing Insight

50 Marketing Statistics You Need To Know

statistics

Here are some Marketing Statistics We Feel That You Need To Know:

Blogging

  • 92% of companies who blogged multiple times a day gained a customer through their blog. (HubSpotState of Inbound Marketing, 2012)
  • There are 31% more bloggers today than there were three years ago. (eMarketer, August 2010)
  • 46% of people read blogs more than once daily. (HubSpot Science of Blogging, 2010)
  • Most people read 5-10 blogs. (HubSpot Science of Blogging, 2010)
  • Nearly 40% of American companies use blogs for marketing purposes

Social Media

  • 59% of marketers are using social media for 6 hours or more weekly. (Social Media Examiner)
  • 42% of marketers say Facebook is essential to their business. (State of Inbound Marketing, 2012)
  • Social media has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound Marketing, 2012)
  • Retail is the top industry that has gained customers via Facebook. (State of Inbound Marketing, 2012)
  • 80% of American social network users prefer to connect with brands via Facebook. (State of Inbound Marketing, 2012)
  • As of April 2012, Google+ had 170 million active users. (Google)
  • As of January 2012, Google+ accounted for .22% of referral traffic. (Shareaholic)
  • Two of the biggest user groups on Google+ are software developers and college students. (Remcolandia)
  • 63% of Google+ users are male. (Remcolandia)
  • As of February 2012, 10.4 million users have joined Pinterest. (AppData)
  • A call-to-action pin description sees an 80% increase in engagement. (Pinerly Study)
  • Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from Facebook, Twitter, and other social media sites. They also tend to spend about 10% more. (Wayfair)
  • 80% of Pinterest’s users are female. (comScore)

SEO

  • 61% of international web users research products on the internet before purchasing. (Interconnected World: Shopping and Personal Finance, 2012)
  • 131 billion searches per month are conducted globally on the internet. (Comscore, January 2010)
  • 70% of links search users actually click on are organic as opposed to paid. (Marketing Sherpa, February 2007)
  • Companies that blog have 97% more inbound links. (HubSpotState of Inbound Marketing Lead Generation Report, 2010)
  • 57% of TV viewers are using the internet at the same time. (Nielson, 2009)

Lead Generation and Management

  • Call to actions promoting e-books get almost twice the click through rate as emails that promote webinars. (HubSpot)
  • 48% of offers have multiple offers on them. (MarketingSherpa)
  • Websites with 30 or more landing pages generate 7 times more leads than those with fewer than 10. (HubSpot)
  • Pages with 31 to 40 landing pages got 7 times more leads than those with only 1 to 5 landing pages. (HubSpot)
  • 79% of marketing leads never convert into sales. This is typically caused by lack of lead nurturing. (MarketingSherpa)
  • Businesses that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. (Forrester Research)
  • Relevant e-mails drive 18 times more revenue than broadcast emails. (Jupiter Research)
  • Personalized e-mails improve click-through rates by 14% and conversion rates by 10%. (Source: Aberdeen Group)
  • Nurtured leads produce a 20% increase in sales opportunities on average as opposed to non-nurtured leads. (DemandGen Report)

E-mail Marketing

  • 80.8% of users report checking e-mail on mobile devices. (HubSpot)
  • Over 50% of respondents say they read the majority of their e-mails. (HubSpot)
  • “Secrets” is the most clicked lead-nurturing subject line word. (HubSpot)
  • Click through rate (CTR) increases when using the recipient’s first name in the subject line. (HubSpot)
  • 88% of users prefer to receive HTML e-mails from companies. 12% prefer plain text e-mails. (HubSpot)
  • 65% of users prefer e-mails that contain mostly images. 35% prefer mostly text. (HubSpot)
  • Most unsubscriptions come on Tuesdays with a 0.52% unsub rate. (HubSpot)
  • “Click Here” gets the highest percentage of clicks over “Go” and “Submit.” (HubSpot)

Analytics and Marketing Automation

  • Spending on marketing analytics is expected to increase 60% by 2015. (CMO Survey)
  • CMOs report they spend 8% of their marketing budgets on analytics. (CMO Survey)
  • The adoption of marketing automation technology is expected to increase by 50% by 2015. (Sirius Decisions)
  • In the last five years, marketing automation has seen the fastest growth of any CRM-related segment. (Focus Research)
  • By 2020, customers will manage 85% of their relationships without talking to a human. (Gartner Research)
  • 89% of marketers said e-mail was their primary channel for lead generation. (Forrester Research)
  • Companies that utilize marketing automation to nurture prospects experience a 451% increase in qualified leads. (The Annuitas Group)
  • 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. (Forrester Research)
  • The B2B marketing automation industry reached $325 million in revenue by the end of 2011, over a 50% increase from 2010, which had also doubled in revenue from previous year. (Raab Associates)