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Digital Marketing Insight

Five Social Media Statistics That May Surprise You

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1. American adults between the ages of 18-34 are reached by YouTube more than any cable network

Simply putting up one video on YouTube may not give you access to the majority of American adults. However, the YouTube audience is expansive. If your YouTube videos are properly optimized and full of high quality, unique content, they can do a lot to promote your web presence and your business in general.

Putting a video on YouTube is a great way to spread the word about your business. You could make a video explaining an aspect of your business that you have become experts in, introduce your employees, or show the world a “behind the scenes” look at your business. The possibilities are endless.

2. Social Media is the #1 activity that people do on the web.

We spend more time Tweeting, catching up on our Facebook news feed, re-pinning recipes to Pinterest, and watching funny cat videos on Google + than any other activity on the internet. This means that if you aren’t investing much time connecting with customers on social media, you might want to start. It’s important to get your customers excited about your business and build brand loyalty, and engaging with them on social media can be a great way to do that.

3. People in the age range of 55 – 64 are the fastest growing demographic on Twitter.

There is a misconception that social media is not a helpful way to reach out to older demographics, but social media is not just for the teens and twenty somethings! Since 2012, this demographic on Twitter has grown 79%. Also, those in between 45 and 54 are the fastest growing demographic on both Facebook and Google+.

4. 189 million Facebook users only access the network through their phones.

Studies have shown that the majority of American adults have their phones with them 24 hours a day, and the number of smart phones continues to grow. When posting content to Facebook or other social media sites, it’s important to consider how your content will look on a mobile device. This is another reason you may want to consider mobile apps and a mobile version of your website to connect with customers.

5. 93% of marketers use social media to promote their business.

Social media is an important part of marketing that should not be overlooked. In more and more businesses, social media updates are an integral part of marketing plans. How much time are you putting into your social media presence to market your business?