Four Tips for Google-Friendly Search Engine Optimization (SEO)

Earlier this month, Google launched the Penguin 2.1 update – a follow up to the Penguin updates that intend to target webspam. This means that sites that have been using links in spammy directories, forum links, blog comment/signature spam, etc. saw a major decrease in their search rankings. Earlier this fall, Google launched the Hummingbird update, which affected 90% of all searches. In this ever-changing world of search engine algorithm updates, how can you be…

How Has Search Engine Optimization Changed?

In the early days of search, Search Engine Optimization or SEO meant that anyone could use low-quality, keyword-stuffed content and create many low-quality backlinks to their site and rank on the first page of the results for the keywords they were targeting. Companies could engage in all sorts of “black hat” tactics including hiring cheap writers who barely knew how to construct a sentence in English, spinning articles into multiple low-quality articles stuffed with keywords,…