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Tips for Social Media Marketing for the Holidays

holiday social media tree

It’s that time of year again, and while it can often be hectic, the holidays are a great time to connect with your customers and clients. One great tool you can use to do this is social media. There are many different ways to add some holiday cheer to your social media pages, which will encourage users to engage more with you and your brand.

Add Holiday Images to Your Page

It might be a great time to change your cover photo to something more holiday-esque. Can you add some snow or reindeer antlers to a photo that represents your business? Is there a new holiday graphic you can create? It’s always a great idea to change your photos and add more photos as often as you can. This will keep users engaged with your business. It’s even better if you can integrate relevant or seasonal photos that show your followers your business is in the holiday spirit as well.

Holiday Contests and Sweepstakes

The holidays are a great time to have contests, giveaways, and sweepstakes for many businesses. Why not have special contests strictly for your Facebook or Twitter followers? This will make your followers feel special and give them an incentive to keep up with your posts.

Post About Charity Involvement

Many businesses and organizations get involved with charities during this time of the year. You may be hosting events to benefit a worthy cause or helping non-profit organizations. Why not take photos, document the experience, and share it with your followers? Provide some interesting content and spread awareness about the worthy causes your business is supporting.

Share Your Employee of the Year

Do you have an Employee of the Year or other ways of honoring hard-working employees this time of year? Why not share this type of content with your followers? Sharing stories like these gives your customers a chance to connect with you on a personal level, which will make them feel like they are part of the family. Not only does this increase brand loyalty, but it will give your customers and clients a chance to learn more about you and your business on a personal level.

These are just a few of the ways businesses can create a positive social media experience for their followers around the holidays. The important thing is to get creative and share interesting content that will make people want to follow your business. This is true for social media marketing at any time of the year, but the holidays give you a great opportunity to connect with others.