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Digital Marketing Insight

Integrated Marketing: A Comprehensive Approach

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There are a lot of things to consider when you are creating a marketing strategy. There are so many areas of both digital and traditional marketing that your business needs to take advantage of to create the most effective strategy. This should include search engine optimization, paid advertising, social media, possibly radio or television advertising, and print advertising just to name a few. The smartest thing to do is to hire one company or marketing expert to help you create a strategy from an integrated marketing approach.

There are many benefits when it comes to approaching your strategy this way. It is helpful to have one experienced resource—a team of marketing professionals who understand how to create and implement a comprehensive marketing strategy that will get your business results—whether that’s more web traffic, clients, customers, or all of the above. This is also a great way to optimize your marketing budget and make sure your funds are being used efficiently in this field.

Streamline Your Marketing Message

If all of your marketing efforts are coming from the same resource, there will be a level of consistency with the messages you are putting out there. A team of professional marketing experts will be able to utilize the best messages for the best mediums in creative ways that you may not think of yourself, whether it’s creating and sharing an interesting infographic on Pinterest, organizing your mailing list campaigns, or exploring creative ways to get your business’s message out there.

Maximize Your Business’s Reach

It is true that the majority of marketing efforts should be going to digital marketing, but there are several outlets, and it is important that your strategy touches on all of them. If you are very active on Twitter, but you are neglected Google+, you are missing out on the potential business from an entire online community. If you are spending a lot of money on paid search, but you aren’t spending much time on organic search, you will be missing out on a great deal of search traffic to your website. Marketing professionals understand the best way to distribute your messages so that the people will understand what your business does and who you are.

The world of marketing has changed tremendously in the past 20 or even 10 years, and if you are not keeping up, you could be losing a lot of business and potential customers. It is important to use integrated marketing to create a strategy that will work for your business. Digital marketing agencies like SolutionBuilt are a great place to turn for professional marketing advice.