If you aren’t showing up on the first page of search results for keywords related to your business, you are missing out on a lot of web traffic and potential customers. This is especially important if you offer products or services on your website, but even if you are a local business like a restaurant or a retail store, you want people to be able to find you on local search, read your reviews, and interact with your business. Here are a few helpful tips to improve your website’s SEO strategy.
Make Sure it is Clear What Your Website is about
You want to ensure that Google and the other search engines understand what your website is about. Make sure all of your page titles, meta descriptions, H1 tags, photo tags, and actual page content is relevant and easy to understand. Use relevant keywords when necessary, but don’t overstuff your page with keywords. Lay out your website in an easy to navigate way for the optimal user experience. Google wants to give users exactly what they are looking for so the easier it is to navigate and understand, the better.
Create Great Original Content
The best way to get to the top of the search results is to be the expert in your field. If you are creating excellent, well-crafted original content that presents your business in a unique way, a lot of people will naturally want to link to you. This is the best way to get links to your website. Create interesting and dynamic content such as infographics, videos, and well-written blog.
Get the Word Out and Share Your Website
Creating great content is a good way to get people to naturally link to your website, but people may not see your great content if you aren’t sharing it. Share your content on social networks and in forums and communities. Reach out to bloggers in your field and offer to write well-crafted and insightful blog posts. Share other people’s content and ask them to return the favor. Think of creative ways to get your content out there. Once people are exposed to your website, if you are putting out unique and interesting content, they will be more likely to share it with their friends.
Build Online Relationships
Interact with others in your field, with customers, and with social media followers. No one wants to follow a Twitter account for example that posts nothing but self-promotional posts. Respond to what other people in your field are posting. Re-tweet interesting articles related to your field. Engage with users on your blog, your social media networks, and via a mailing list. Offer incentives for people to follow you and keep up with your website and your business. Running contests on social media networks, for example, are a great way to get people involved with your business.
The most important thing to remember is that you have to see the overall picture when it comes to SEO and marketing. You can’t just focus on one aspect like onsite SEO or social media and call it a day. You have to pay attention to multiple facets of digital marketing and make sure you are offering the users an interesting and dynamic experience.