As an entrepreneur, it’s only natural that the term “DIY” is planted into your vocabulary. Your soul is embedded with a “do-it-yourself” lining and sprinkled with an “I got this” mindset. As a business owner, you’ve tackled many projects yourself and have an impressive skill set.
DIY projects can either save you some money or deliver a terrible outcome. For starters, you get to learn a valuable new skill, plus the learning process can be fun. It also makes for a great conversation starter, keeps your wits sharp, and adds some respect to your name. Remember the last time someone told you, “seriously, did you hear Bobby cleans his own gutters?”. Boom. Now, the whole neighborhood thinks Bobby is pretty cool.
On the other side, DIY projects can also go incredibly WRONG. Let me tell you. The last (with emphasis on the word LAST) DIY project I participated in started with a ladder and paint and ended with a hefty doctor bill and many months of crutches and physical therapy. Ouch. Never again. Moral of the story: I will never paint again, and it’s best to hire the professionals for projects that are important to you.
DIY projects are intended to be effective, save you money, and ultimately, lend you the same or better results. The keywords here (and we’re not talking SEO.. yet): lend you the same or better results. So, what should I DIY and what should I NEVER DIY?
WHAT SHOULD YOU DIY?
- Grooming your dog.
- Making a bird feeder.
- Unclogging a clogged toilet.
WHAT SHOULD YOU NEVER DIY?
- Electrical work.
- “Permit needed” work.
- Your marketing.
When it comes to your business’s marketing strategy, choosing the DIY marketing route is not only a giant time stealer, but it can also hurt your business. In this pixel-infused world, damaging your business’s web presence can hurt you for a long time. Choosing to do your own marketing can actually work against you. Stay tuned.
6 REASONS DIY MARKETING IS A BAD BUSINESS IDEA:
1. You don’t know what you don’t know.
It’s a no brainer there are amazing marketing tools out there. From YouTube marketing tutorials to informative blog posts, we gain insight and knowledge upon navigating these resourceful tools. (Hey, with this ever-changing technology world, us experts make use of these tools to grow our brains all the time!) But, these tools are not useful if you are implementing an incorrect strategy for your business. What is the correct marketing strategy for your business? For example, your title tags or focus keywords may be the reason your site dropped in Google rankings. Or, it could be your lackluster meta descriptions. Or it could mean you need to improve your website’s content for organic search, speed up your site’s speed, create a mobile-version, add SSL, or change your entire strategy all together. There’s a MILLION reasons why your site isn’t on Google’s first page. If you don’t know what you don’t know, it’s virtually impossible to determine a correct marketing strategy for your business.
2. Marketing doesn’t have a system or formula.
Just like there’s no formula for going viral or obtaining success, there’s not a tell-all formula for successful search engine marketing. While there are useful tips for creating content, there is not a foolproof formula when it comes to marketing. Every business is completely unique, and you need an expert search engine consultant with experience and a proven track record.
3. It’s more complicated than you think.
I am all for self-teaching. It can be a break from the norm, and absorbing knowledge is extremely valuable. However, there are many disciplines involved in digital marketing. First, internet marketing integrates a combination of many talents and skills, such as effective SEO copywriting, visual design standards, and web development skills. Because digital marketing combines so many skills, it is difficult to DIY marketing and excel in these areas. It