Healthy Websites = Happy Customers
Your website for many businesses is the first impression of your company for prospects and customers. It’s the first place people go to get to know you, your services, and whether you are the right fit for their needs.
Websites, like cars, need to be maintained, checked up on, and optimized for the ever-changing technical and search engine results in which they exist.
Here are 6 ways website maintenance can help your business succeed:
1. SITE HEALTH
The age and health of your website may not be up to today’s standards. The frameworks used for your website’s code is constantly being updated to newer versions of software. These advancements must be implemented into your websites software and code in order for your website to work properly on popular browsers, operating systems, and search engines.
How’s your site’s health? Get a free website audit to improve your Google rankings: Check Here
SSL or Secure Socket Layer is the protocol for which to create a secure connection between a client and the server. Two keys are used to encrypt a cryptographic system to protect the data being sent between parties. If your website is missing these encryptions, it can gravely affect your standing with search engines, as they favor secure sites in their listings.
SSL protects your website from hackers stealing your data. Is your site secure? Check here: https://www.ssllabs.com/ssltest/
3. SITE OPTIMIZATION
Your site should be optimized for page content, titles, meta data, and many more technical standards for a healthy user relationship. Users trust search engines and having a presence in the top positions for the keywords the user is searching for increases your visibility and your websites credibility.
4. SITE SPEED
Did you know that 40% of visitors will leave a website if it takes more than 3 seconds to load? Site speed is the most crucial first impression. Site speed can be affected by the website’s code and with your web host. If your website loads slowly your users will quickly close your site and go to your competitor. This can increase your bounce rate which can hinder users from taking action on your site and it can also affect your search engine positions.
Website speed is one of the biggest factors of a healthy website and is an important first impression. How fast (or slow) is your website? Check your site speed here: https://developers.google.com/speed/pagespeed/insights/
5. MOBILE RESPONSIVE
Mobile search now surpasses desktop search. In fact, by the end of 2018, mobile devices will reach 80% of all internet use. That means if your business’s site does not work on smartphones and tablets, your users can have more difficulty navigating your site which can affect your bounce rate. Your website needs to load quickly and be optimized for an attractive mobile experience that works on both desktop and iOS and Android devices if you want to look professional and optimize your site for mobile search results.
Is your website mobile-friendly? Check here: https://search.google.com/test/mobile-friendly