In 2000, Google launched AdWords. They had one major goal in mind— to connect people and businesses online in a streamlined, simple process and to create an advertising platform for online engagement and commerce.
Almost two decades later, the landscape has changed drastically.
Mobile is the new desktop.
Google Maps replaced the phone book (and is now call Google My Business).
Google acquired YouTube.
People are using the web in ways no one imagined at the beginning of this century. Consumers want quick, easy to get, unobtrusive information as they navigate the pages of their smartphones, tablets, laptops, and desktops. Our attention span for multiple dredges of online marketing has lessened, and your ad is a click away from being ignored if not in a top position.
Google aims to make this as painless a process as possible for you and your business. After years of customer feedback, Google has made a big change. Google has changed from Google Adwords to Google Ads, which will breakdown their ad product line into 3 services:
Here, we breakdown the change from Google Adwords to Google Ads and what it means for you. We tell you about what you need to know to launch and maintain successful campaigns for your business online.