You’ve seen the ads. Keanu Reeves blowing through the desert on his chopper, asking himself existential questions, and muttering about his online motorcycle business. Squarespace logos abounding. “MAKE IT SQUARESPACE!”.. they say.
Squarespace has cornered the market for template based, plug & play website design, and they make a very compelling and tempting argument:
“Why spend thousands of dollars on your business’s website when you can pay almost nothing a month using a template?”
The answer: Plug & play websites may work for a quick informational website, but they lack solutions in every best practice category there is. Custom websites continue to be the standard for online business, eCommerce, and search engine recognition.
Should I Choose Squarespace or WordPress?
Here, we break down the difference between using a Squarespace vs WordPress custom model for the design and development of your website. Plus, learn the difference it makes of having the right tools and team behind your custom website.
Round #1: Squarespace vs WordPress SEO
Do Squarespace Sites Rank in Search Results?
Squarespace prides itself on its easy-to-use interface, but it majorly is lacking the most crucial website aspect: SEO.
If SEO is important for your site’s traffic, it’s not recommended to use a template based website like Squarespace. Template based websites are not setup or designed for SEO best practices. This alone should deter you from using a website builder, as SEO is the backbone of your website’s visibility and company’s success.
Jennifer Villa from Impulse Creative adds some insight to the ‘Is Squarespace good for SEO?’ discussion by stating, “Not all Squarespace templates are made equal”. In fact, there are Squarespace templates that malfunction and accidentally add your meta data over your header images. See below.
This glitch is extremely problematic as users are not able to create meta data to be read by users and Google bots. Google search results and your website’s ranking relies heavily on meta data.
Meta Data and Squarespace Blogs
How can you add meta data to blog posts in Squarespace? The short answer: You can’t.
We recently ran into this issue with a client’s Squarespace blog. During an SEO audit, over 65 pages returned with a duplicate meta data error. This was a huge problem. But why would you copy and paste your meta description to multiple individual pages? Using Squarespace, you can only create 1 meta description for your ENTIRE blog, meaning, every blog post will essentially use the same meta description. Every. Single. Time
Why is duplicate meta data bad?
Duplicate meta data is a huge no-no for Google. In fact, according to Google, it’s better to have missing meta data than duplicate meta data. The main issue with using duplicate meta data is that is the only page of content that Google is referencing. All of the duplicate data is confusing Google, so it pushes your site’s rankings down.
In summary, it’s important for SEO and your site’s search result placement to have unique meta data for every page on your website. To chat with an SEO specialist regarding your Squarespace site’s meta data, contact us online.
You may have heard how SEO-friendly WordPress is, and it’s true! WordPress sites allow for the most optimized and detailed SEO for your business’s specific needs. From originality to proper meta data and page optimization, WordPress makes SEO work and function to give your business its best results. Choose from powerful SEO plugins from WordPress, like Yoast and All In One SEO Pack. You can fully optimize your WordPress blog
Round 1 Winner: WordPress
Round #2: Is it Customizable?
Squarespace uses predesigned templates for the structure, design, and layout of your website. While this makes for a leisurely process, this process is not necessarily a solution. Instead, it’s actually a problem. Why? Squarespace’s framework provides pre-built website templates, meaning they are already designed. This framework presents problems because it’s extremely restrictive.
Even with a custom CSS tool, it’s extremely limited what you can change. When we tried to add custom CSS to a Squarespace theme, here’s what it said:
There are drop-and-drag widget tools to add content blocks and images to a page, but the layout is extremely restrictive in the placement and design.
Predesigned templates are not customizable, restrict changes, and are limited in their look and feel. Moreover, anyone using Squarespace can be using that same template, making your site not stand out and unoriginal.
WordPress sites are fully customizable, allowing your own vision and aesthetic to be completely actualized and put into action. Custom technologies, plugins, and new additions as your site changes and grows are all very attainable and easily implemented with WordPress.
Check out our picks for the top 2018 WordPress plugins:
- Yoast SEO— As one of the most popular WordPress plugins, Yoast SEO allows you to optimize your website for search engines at no cost, though valuable features are included in the paid version.
- W3 Total Cache— Website speed and page load are crucial aspects of a good website and one that performs well in search engines. W3 Total Cache allows you to cache files which increases website speed.
- WPBakery Page Builder— This page builder plugin is one of our favorites with its clean HTML and over 250 add-on features.
Plugins do require maintenance and can be complicated if problems are presented. If you’re interested in hiring a WordPress maintenance company, contact SolutionBuilt.
Round 2 Winner: WordPress
Round #3: Website Maintenance and Ongoing Support Your Website Needs
It’s a common misconception that once a website is live, it’s good to go with smooth sailing ahead. While this could be true if you are paying an ongoing, skilled web developer on a monthly basis, in most cases, your website needs to be regularly maintained to run properly.
Think of it like cars. Our cars need to be properly maintained in order to perform. Likewise, websites need to be maintained to fix broken links, improve page speed, ensure the latest technologies and tools are implemented, fix snippets of code that quit working, and much more. Like cars, websites are tricky, and they need to be serviced in order to run efficiently and reliably.
Google flags internal website errors and warnings. therefore errors will affect your SERP. It’s important to have ongoing website maintenance for SEO.
Here are some reasons why regular website maintenance is crucial for your website:
- Checks for broken links, pages, and errors
- Improve page speed which lowers bounce rate
- Updates and install plugins
- Install new tools and functions, like AMP pages
- Ensures security
- Submit content for Google to recrawl for SERP
- Protects against data server crashes
- Database backups to save your work
Squarespace and other plug & play models offer little in the way of customer and tech support. This will leave you in a bind when something goes wrong with your site or you simply have a question about design or layout.
Here’s an example. User Caitlyn Mayers states why she’ll never use the platform again, explaining that she was a huge fan of Squarespace with high hopes the platform would be the ideal CMS for her website needs. She contacted customer support to inquire obtaining a code to fix an internal website error. However, the platform failed to provide her the code, stating “Unfortunately we don’t offer support in that particular way, we’re only able to offer support that deals with trouble-shooting within the confines of our CMS. At this time I can’t provide code to fix this particular issue.”
Along with limited customization and restricted settings, DIY website builders offer limited customer support.
Using a web development firm to build your site adds a new and experienced team to your business. When there are issues with the site or just changes you want to have made, your team is there to help. Using WordPress as a platform also allows you to have more flexibility with your web development partner, as 80% of the sites on the internet that have a CMS are powered by WordPress..
Read our blog to learn 6 ways website maintenance can help your business succeed.