A quote from Google to its users:
“You want the answer, not billions of webpages, so Google ranking systems sort through the hundreds of billions of webpages in our Search index to give you useful and relevant results in a fraction of a second.
These ranking systems are made up of a series of algorithms that analyze what it is you are looking for and what information to return to you. And as we’ve evolved Search to make it more useful, we’ve refined our algorithms to assess your searches and the results in finer detail to make our services work better for you.” – Google
Search. Browse. Look it up. Google it.
However you define it, we all do it. Every single day. Actually, we do it 3.5 billion times a day to be exact. Google search has become the first step in almost anything we do to achieve new or old information on the web. Your business’s website is part of that information and keeping it at the top of the class in search optimization is a critical component to its success.
But how does a business compete in search results in this ever growing digital marketplace?
The answer is Search Engine Optimization, or SEO for short.
Did you know..
- There are over 3.5 billion Google searches per day
- 92% of internet users have a search engine as their homepage
- 80% of consumers who did a local search visited a store within 5 miles
- Old blogs that are vamped with SEO can increase organic traffic by as much as 111%
93% of customers do not navigate past the first page of their Google search results, leaving the other results lost in the dark.
SEO implementation is essential for any web property to thrive, but there are many ways that you can do SEO incorrectly. Keep reading to learn the top SEO mistakes to avoid in 2019 for your business.