In 1968 Stanley Kubrick introduced us to the first virtual assistant with Hal 9000. That deep red glow, monotonic robotic voice, and AI brain that showed us a glimpse of what was to come. But it was all fiction, right?
Fast-forward 50 years and we have arrived. Apple has Siri. Amazon created Alexa and Google has…well Google Assistant. All signs are pointing to a Voice Recognition world and the way we search for information is at its core. Today, over 60 million people in North America use digital voice assistants on a regular basis.
Voice search and recognition is no longer a trend, but a comfortable adoption on the rise. In fact— By 2020, 50% of all searches will be voice searches. So why is voice recognition technology gaining such a rapid acceptance and hold? It’s EASY to use. Typically, users adapt to what makes their lives easier, not harder. And voice search is easy and here to stay.
Who Uses Voice Search?
According to Neil Patel, the age group who are most likely to utilize voice search on their smartphones are teenagers, between the ages of 18-29. Here’s an example of a student using her smart device to record notes:
Why Do We Use Voice Search?
- We want quick answers
- It requires less effort
- It is marginally faster
- Mobile search is on the rise, and smart speakers and digital assistants are being used more and more.
How Does Voice Search Affect SEO?
SEO practices will be affected by these technological changes and your business needs to be prepared and ready as users adopt the future of search. Did you know, if you’re optimized for Google, you’re also optimized for Siri? (Alexa uses Bing results.) Google wants to know the intent behind a user to make sure they give them the best answer to their problem/inquiry.