Launched in 2010 by Kevin Systrom and Mike Krieger, Instagram was set out to be a photo blog for users to share their experiences, travels, milestones, and general daily routines (Ugggg) with super hip, filtered pics that their friends, family, and anyone who wanted, could follow in real time.
It was innovative, fun and paved the way for a whole new generation to keep in touch without, well…..actually interacting.
Oh how things have changed. The OG Social Network, Facebook purchased Instagram for a staggering $1 Billion in 2012, confirming what the kids already knew; Instagram was here to stay and would become a major part of social connection and digital marketing for small and large businesses alike.
What once was a simple function app that allowed pictures to be uploaded and shared much like a blog, now houses video functions, an “explore” section, a “story” feed, and a digital platform for marketing ads and shopping experiences.
So what does this all mean? And how can Instagram help your digital marketing in 2019?
As of 2018, Instagram has garnered 1 billion active monthly users. 500 million users are active a day. And the ♡ button is hit 4.2 billion times a day. These are enormous numbers when it comes to user engagement and activity. Instagram sees 23% more engagement per photo over FB!
More stats on brands using Instagram for digital marketing:
- Brands are seeing 10% more engagement from users on Instagram over FB.
- 80% of users follow at least one brand in their feed.
- 200 million users visit a brand’s profile at least once a day.
One of the best attributes to Instagram’s ad and marketing platform is that the feed from an ad or promotion looks virtually the same to a user as a post from someone they follow. This lessens the user’s desire to ignore the post or find it spam like. The seamless integration coupled with the proper content management can result in high traffic, engagement, and conversions for your online business.
(Instagram even has a business profile for brands that tracks analytics and user stats within the app.)