5 Ways to Optimize Your Business for Holiday Success

5 Ways to Optimize Your Business for Holiday Success

At some point in time, 96% of Americans have made a purchase online, and 80% of them did so as recently as last month (October 2018). During the 2017 holiday season, consumers spent over 100 billion dollars on online shopping. And.. That’s over 120 billion dollars! Last year, more than half of all online shopping traffic started on mobile devices, and a third of all revenue came from mobile online shopping. The world is mobile…

Dominate SEO in 2019 The Right Way with Google RankBrain

Dominate SEO in 2019 The Right Way with Google RankBrain

It is no secret that Google is constantly changing and shaping their search algorithms for search rankings on the internet. And we are not talking a snippet here or there. Google makes significant alterations to their algorithms 500 to 600 times a year! To put that into perspective, Google’s updates equate changes being made almost 2 times a day, making SEO best practices a very hot potato to hold onto. In 2015, Google unveiled its newest search…

Micro-Moments: What are They? And What They Mean to Your Business

Micro-Moments: What are They? And What They Mean to Your Business

The shift in online search has come to mobile-first in almost every consumer’s daily experience. We spend an average of almost 5 hours a day on our smartphones. Long gone are the days of waiting to get to work or home in order to boot up our trusty desktop to seek out information. It’s almost 2019 and consumers want quick and immediate answers to their online questions more than ever. And businesses need to conform…

SEO Marketing Just Got Narrowed Down to 3 Letters: E-A-T

SEO Marketing Just Got Narrowed Down to 3 Letters: E-A-T

When Google released an update to their Search Quality Guidelines this past summer, they made a significant change to the section regarding a web page’s overall quality rating. The new acronym “E-A-T” was born, which sent the digital marketing world into a tizzy. (Google also created the acronym, YMYL = Your Money, Your Life pages, but for this blog’s purposes, we will save that one for a later date.) Google sets the bar high for…

Top SEO Mistakes You Should Avoid in 2019

Top SEO Mistakes You Should Avoid in 2019

A quote from Google to its users: “You want the answer, not billions of webpages, so Google ranking systems sort through the hundreds of billions of webpages in our Search index to give you useful and relevant results in a fraction of a second. These ranking systems are made up of a series of algorithms that analyze what it is you are looking for and what information to return to you. And as we’ve evolved…

Goodbye, Adwords.. Hello Google Ads — What the Google AdWords to Google Ads Change Means For You

Goodbye, Adwords.. Hello Google Ads — What the Google AdWords to Google Ads Change Means For You

In 2000, Google launched AdWords. They had one major goal in mind— to connect people and businesses online in a streamlined, simple process and to create an advertising platform for online engagement and commerce. Almost two decades later, the landscape has changed drastically. How? Mobile is the new desktop. Google Maps replaced the phone book (and is now call Google My Business). Google acquired YouTube. People are using the web in ways no one imagined…

One Thing You Should Never DIY

One Thing You Should Never DIY

As an entrepreneur, it’s only natural that the term “DIY” is planted into your vocabulary. Your soul is embedded with a “do-it-yourself” lining and sprinkled with an “I got this” mindset. As a business owner, you’ve tackled many projects yourself and have an impressive skill set. DIY projects can either save you some money or deliver terrible outcome. For starters, you get to learn a valuable new skill, plus the learning process can be fun. It…

The NFL: The real Marketing and SEO MVP

  I know I am not the only one that gets the “NFL itch” every year around this time. Well really it starts in March after Free Agency, then we have to patiently wait for the draft, Training Camp, HBO’s Hard Knocks (which is following the Atlanta Falcons this year), Pre Season…and then we are finally in the clear – opening day! So you’re probably wondering at this point, why I am talking about the…

Integrated Marketing: A Comprehensive Approach

There are a lot of things to consider when you are creating a marketing strategy. There are so many areas of both digital and traditional marketing that your business needs to take advantage of to create the most effective strategy. This should include search engine optimization, paid advertising, social media, possibly radio or television advertising, and print advertising just to name a few. The smartest thing to do is to hire one company or marketing…

50 Marketing Statistics You Need To Know

Here are some Marketing Statistics We Feel That You Need To Know: Blogging 92% of companies who blogged multiple times a day gained a customer through their blog. (HubSpotState of Inbound Marketing, 2012) There are 31% more bloggers today than there were three years ago. (eMarketer, August 2010) 46% of people read blogs more than once daily. (HubSpot Science of Blogging, 2010) Most people read 5-10 blogs. (HubSpot Science of Blogging, 2010) Nearly 40% of…