Top SEO Mistakes You Should Avoid in 2019

Top SEO Mistakes You Should Avoid in 2019

A quote from Google to its users: “You want the answer, not billions of webpages, so Google ranking systems sort through the hundreds of billions of webpages in our Search index to give you useful and relevant results in a fraction of a second. These ranking systems are made up of a series of algorithms that analyze what it is you are looking for and what information to return to you. And as we’ve evolved…

Goodbye, Adwords.. Hello Google Ads — What the Google AdWords to Google Ads Change Means For You

Goodbye, Adwords.. Hello Google Ads — What the Google AdWords to Google Ads Change Means For You

In 2000, Google launched AdWords. They had one major goal in mind— to connect people and businesses online in a streamlined, simple process and to create an advertising platform for online engagement and commerce. Almost two decades later, the landscape has changed drastically. How? Mobile is the new desktop. Google Maps replaced the phone book (and is now call Google My Business). Google acquired YouTube. People are using the web in ways no one imagined…

One Thing You Should Never DIY

One Thing You Should Never DIY

As an entrepreneur, it’s only natural that the term “DIY” is planted into your vocabulary. Your soul is embedded with a “do-it-yourself” lining and sprinkled with an “I got this” mindset. As a business owner, you’ve tackled many projects yourself and have an impressive skill set. DIY projects can either save you some money or deliver terrible outcome. For starters, you get to learn a valuable new skill, plus the learning process can be fun. It…

The NFL: The real Marketing and SEO MVP

  I know I am not the only one that gets the “NFL itch” every year around this time. Well really it starts in March after Free Agency, then we have to patiently wait for the draft, Training Camp, HBO’s Hard Knocks (which is following the Atlanta Falcons this year), Pre Season…and then we are finally in the clear – opening day! So you’re probably wondering at this point, why I am talking about the…

Integrated Marketing: A Comprehensive Approach

There are a lot of things to consider when you are creating a marketing strategy. There are so many areas of both digital and traditional marketing that your business needs to take advantage of to create the most effective strategy. This should include search engine optimization, paid advertising, social media, possibly radio or television advertising, and print advertising just to name a few. The smartest thing to do is to hire one company or marketing…

50 Marketing Statistics You Need To Know

Here are some Marketing Statistics We Feel That You Need To Know: Blogging 92% of companies who blogged multiple times a day gained a customer through their blog. (HubSpotState of Inbound Marketing, 2012) There are 31% more bloggers today than there were three years ago. (eMarketer, August 2010) 46% of people read blogs more than once daily. (HubSpot Science of Blogging, 2010) Most people read 5-10 blogs. (HubSpot Science of Blogging, 2010) Nearly 40% of…

Update Your SEO Strategy To Increase Traffic To Your Website

In order to make sure that users see the most relevant search results, Google, Bing, and other search engines constantly update their algorithms. This means that you need to update your Search Engine Optimization (SEO) strategy on a regular basis to make sure you are still seeing the organic search traffic that you need for your website to grow. Organic search traffic is extremely important for the growth of your business. You want to make…

5 Tips to Boost Your SEO and Search Traffic

Search Engine Optimization, or SEO, is the process of affecting the visibility of a website in a search engine’s “organic” search results. Normally, the higher a website is ranked, the higher the website will appear among search results. When used as an Internet marketing strategy, SEO refers to the optimization of content using specific keywords that people are searching. Optimizing a website for SEO can include editing the content and re-working the HTML to increase…