How Voice Search is Changing SEO in 2019 and Beyond

How Voice Search is Changing SEO in 2019 and Beyond

In 1968 Stanley Kubrick introduced us to the first virtual assistant with Hal 9000. That deep red glow, monotonic robotic voice, and AI brain that showed us a glimpse of what was to come. But it was all fiction, right? Fast-forward 50 years and we have arrived. Apple has Siri. Amazon created Alexa and Google has…well Google Assistant. All signs are pointing to a Voice Recognition world and the way we search for information is…

Top SEO Mistakes You Should Avoid in 2019

Top SEO Mistakes You Should Avoid in 2019

A quote from Google to its users: “You want the answer, not billions of webpages, so Google ranking systems sort through the hundreds of billions of webpages in our Search index to give you useful and relevant results in a fraction of a second. These ranking systems are made up of a series of algorithms that analyze what it is you are looking for and what information to return to you. And as we’ve evolved…

Why Your Google My Business Listing Really Matters

Why Your Google My Business Listing Really Matters

Have you ever searched for a specific business on Google and found a box on the right side of the page displaying all of its details and operation information? That box is the Google My Business listing, and it is a crucial part of your business’s success in the search optimization and ranking world. Google introduced a concept called “micro-moments” in 2015, siting that customers are looking for fast, immediate, and easy answers when searching…

Goodbye, Adwords.. Hello Google Ads — What the Google AdWords to Google Ads Change Means For You

Goodbye, Adwords.. Hello Google Ads — What the Google AdWords to Google Ads Change Means For You

In 2000, Google launched AdWords. They had one major goal in mind— to connect people and businesses online in a streamlined, simple process and to create an advertising platform for online engagement and commerce. Almost two decades later, the landscape has changed drastically. How? Mobile is the new desktop. Google Maps replaced the phone book (and is now call Google My Business). Google acquired YouTube. People are using the web in ways no one imagined…

6 Ways Website Maintenance Can Help Your Business Succeed

6 Ways Website Maintenance Can Help Your Business Succeed

Healthy Websites = Happy Customers Your website for many businesses is the first impression of your company for prospects and customers. It’s the first place people go to get to know you, your services, and whether you are the right fit for their needs. Websites, like cars, need to be maintained, checked up on, and optimized for the ever-changing technical and search engine results in which they exist. Here are 6 ways website maintenance can…

Get an SEO Edge Over the Competition with Mobile Conversions using AMP

Get an SEO Edge Over the Competition with Mobile Conversions using AMP

Attract qualified leads using the latest cutting edge feature: AMP landing pages You’ve heard the common search marketing speak about page load speeds, content is king, etc., but you may be looking for something else to give you an edge over your competition. A solution with a cutting-edge content delivery platform is appealing for many reasons. Accelerated Mobile Pages, otherwise known as AMP, landing pages quickly relay content to potential customers on their mobile devices and…

The SEO Necessity: Blogging

When it comes to blogging it seems that some people get it, and some don’t. There is some debate out there as to whether blogging is still relevant in the ever-expanding realm of effective marketing tools. But in our world of Search Engine Optimization (SEO), content is king, and the best way to continuously add new content, and keep your followers involved, is by blogging. Blogging also allows us to build authority and target specific…

Four Tips to Improve Your SEO Strategy

If you aren’t showing up on the first page of search results for keywords related to your business, you are missing out on a lot of web traffic and potential customers. This is especially important if you offer products or services on your website, but even if you are a local business like a restaurant or a retail store, you want people to be able to find you on local search, read your reviews, and…

Four Tips for Google-Friendly Search Engine Optimization (SEO)

Earlier this month, Google launched the Penguin 2.1 update – a follow up to the Penguin updates that intend to target webspam. This means that sites that have been using links in spammy directories, forum links, blog comment/signature spam, etc. saw a major decrease in their search rankings. Earlier this fall, Google launched the Hummingbird update, which affected 90% of all searches. In this ever-changing world of search engine algorithm updates, how can you be…

How Has Search Engine Optimization Changed?

In the early days of search, Search Engine Optimization or SEO meant that anyone could use low-quality, keyword-stuffed content and create many low-quality backlinks to their site and rank on the first page of the results for the keywords they were targeting. Companies could engage in all sorts of “black hat” tactics including hiring cheap writers who barely knew how to construct a sentence in English, spinning articles into multiple low-quality articles stuffed with keywords,…