SWIMMING WITH GOOGLE ADS SHARKS: MAKING THE SWITCH FROM GOOGLE ADWORDS TO GOOGLE ADS AND WHAT THAT MEANS FOR YOU

SWIMMING WITH GOOGLE ADS SHARKS: MAKING THE SWITCH FROM GOOGLE ADWORDS TO GOOGLE ADS AND WHAT THAT MEANS FOR YOU

In 2000, Google launched AdWords. They had one major goal in mind— to connect people and businesses online in a streamlined, simple process and to create an advertising platform for online engagement and commerce. Almost two decades later, the landscape has changed drastically. How? Mobile is the new desktop. Google Maps replaced the phone book (and is now call Google My Business). Google acquired YouTube. People are using the web in ways no one imagined…

6 Ways Website Maintenance Can Help Your Business Succeed

6 Ways Website Maintenance Can Help Your Business Succeed

Healthy Websites = Happy Customers Your website for many businesses is the first impression of your company for prospects and customers. It’s the first place people go to get to know you, your services, and whether you are the right fit for their needs. Websites, like cars, need to be maintained, checked up on, and optimized for the ever-changing technical and search engine results in which they exist. Here are 6 ways website maintenance can…

Get an SEO Edge Over the Competition with Mobile Conversions using AMP

Get an SEO Edge Over the Competition with Mobile Conversions using AMP

Attract qualified leads using the latest cutting edge feature: AMP landing pages You’ve heard the common search marketing speak about page load speeds, content is king, etc., but you may be looking for something else to give you an edge over your competition. A solution with a cutting-edge content delivery platform is appealing for many reasons. Accelerated Mobile Pages, otherwise known as AMP, landing pages quickly relay content to potential customers on their mobile devices and…

The SEO Necessity: Blogging

When it comes to blogging it seems that some people get it, and some don’t. There is some debate out there as to whether blogging is still relevant in the ever-expanding realm of effective marketing tools. But in our world of Search Engine Optimization (SEO), content is king, and the best way to continuously add new content, and keep your followers involved, is by blogging. Blogging also allows us to build authority and target specific…

Four Tips to Improve Your SEO Strategy

If you aren’t showing up on the first page of search results for keywords related to your business, you are missing out on a lot of web traffic and potential customers. This is especially important if you offer products or services on your website, but even if you are a local business like a restaurant or a retail store, you want people to be able to find you on local search, read your reviews, and…

Four Tips for Google-Friendly Search Engine Optimization (SEO)

Earlier this month, Google launched the Penguin 2.1 update – a follow up to the Penguin updates that intend to target webspam. This means that sites that have been using links in spammy directories, forum links, blog comment/signature spam, etc. saw a major decrease in their search rankings. Earlier this fall, Google launched the Hummingbird update, which affected 90% of all searches. In this ever-changing world of search engine algorithm updates, how can you be…

How Has Search Engine Optimization Changed?

In the early days of search, Search Engine Optimization or SEO meant that anyone could use low-quality, keyword-stuffed content and create many low-quality backlinks to their site and rank on the first page of the results for the keywords they were targeting. Companies could engage in all sorts of “black hat” tactics including hiring cheap writers who barely knew how to construct a sentence in English, spinning articles into multiple low-quality articles stuffed with keywords,…

Google Announces a New Algorithm Update

Remember the Penguin and Panda updates that had the whole Search Engine Optimization (SEO) community buzzing? Well, Google has done it again, releasing a new search algorithm update, the Hummingbird. Google announced this update as a part of their 15th birthday celebration where they also made other announcements like an update to Google’s Knowledge Graph and new Push Notifications for Google Now on iOS. Google has said that this update is the most significant overhaul…

Four Tips For Better Local Search Engine Optimization

If you rely a lot on local traffic to your business, you need to think about optimizing your website for local search. This may include Google Maps and Google Places, local Yahoo results, Bing businesses, etc. There are many ways to make sure you are attracting more local traffic to your website and to your business. We will go over a few tips you can implement to help the local search engine optimization of your…

Update Your SEO Strategy To Increase Traffic To Your Website

In order to make sure that users see the most relevant search results, Google, Bing, and other search engines constantly update their algorithms. This means that you need to update your Search Engine Optimization (SEO) strategy on a regular basis to make sure you are still seeing the organic search traffic that you need for your website to grow. Organic search traffic is extremely important for the growth of your business. You want to make…