SEO Marketing Just Got Narrowed Down to 3 Letters: E-A-T

SEO Marketing Just Got Narrowed Down to 3 Letters: E-A-T

When Google released an update to their Search Quality Guidelines this past summer, they made a significant change to the section regarding a web page’s overall quality rating. The new acronym “E-A-T” was born, which sent the digital marketing world into a tizzy. (Google also created the acronym, YMYL = Your Money, Your Life pages, but for this blog’s purposes, we will save that one for a later date.) Google sets the bar high for…

Goodbye, Adwords.. Hello Google Ads — What the Google AdWords to Google Ads Change Means For You

Goodbye, Adwords.. Hello Google Ads — What the Google AdWords to Google Ads Change Means For You

In 2000, Google launched AdWords. They had one major goal in mind— to connect people and businesses online in a streamlined, simple process and to create an advertising platform for online engagement and commerce. Almost two decades later, the landscape has changed drastically. How? Mobile is the new desktop. Google Maps replaced the phone book (and is now call Google My Business). Google acquired YouTube. People are using the web in ways no one imagined…

Excellent SEO Basics

SEO or Search Engine Optimization Can Help Your Business Get Found Online. SEO is short for Search Engine Optimization; a method of optimizing onsite website code as well as creating unique content so that it can be found organically by search engines. Excellent SEO consists of both onsite optimization and offsite optimization and is extremely important because, even though you might have a great business with a nice website, if it doesn’t pop up on…