One Thing You Should Never DIY

One Thing You Should Never DIY

As an entrepreneur, it’s only natural that the term “DIY” is planted into your vocabulary. Your soul is embedded with a "do-it-yourself" lining and sprinkled with an “I got this” mindset. As a business owner, you've tackled many projects yourself and have an impressive skill set. DIY projects can either save you some money or deliver a terrible outcome. For starters, you get to learn a valuable new skill, plus the learning process can be fun....

Four Tips to Improve Your SEO Strategy

If you aren’t showing up on the first page of search results for keywords related to your business, you are missing out on a lot of web traffic and potential customers. This is especially important if you offer products or services on your website, but even if you are a local business like a restaurant or a retail store, you want people to be able to find you on local search, read your reviews, and…

Integrated Marketing: A Comprehensive Approach

There are a lot of things to consider when you are creating a marketing strategy. There are so many areas of both digital and traditional marketing that your business needs to take advantage of to create the most effective strategy. This should include search engine optimization, paid advertising, social media, possibly radio or television advertising, and print advertising just to name a few. The smartest thing to do is to hire one company or marketing…

Five Social Media Statistics That May Surprise You

1. American adults between the ages of 18-34 are reached by YouTube more than any cable network Simply putting up one video on YouTube may not give you access to the majority of American adults. However, the YouTube audience is expansive. If your YouTube videos are properly optimized and full of high quality, unique content, they can do a lot to promote your web presence and your business in general. Putting a video on YouTube…

Three Tips for Using Social Media To Market Your Business

I’m sure you have heard over and over again how important it is for your business to have a social media presence. You can get your business on Twitter, Facebook, and Google+, but if you don’t know how to effectively use these mediums, it can actually be detrimental. Here are a few tips on how to make the most of your social networking. 1. Post Interesting Content Your Followers Want to Read Don’t use social…