{"id":1004,"date":"2008-11-11T14:16:56","date_gmt":"2008-11-11T14:16:56","guid":{"rendered":"https:\/\/www.solutionbuilt.com\/2008\/11\/11\/website-form-or-function\/"},"modified":"2023-07-28T18:55:57","modified_gmt":"2023-07-28T18:55:57","slug":"website-form-or-function","status":"publish","type":"post","link":"https:\/\/www.solutionbuilt.com\/blog\/website-form-or-function\/","title":{"rendered":"Website and App Design: Form or Function?"},"content":{"rendered":"\n<p>When building a website or application, you have to ensure that it speaks directly to your target audience, that it engages them (FORM), and that it functions. I have seen really sexy designs with very little on the back-end. This format was widely accepted because it was slick and easy to use. On the flip side, I have seen some of the greatest technology in the world, but without a slick and sexy interface, it wasn&#8217;t accepted by its user base.<\/p>\n\n\n\n<h2 class=\"wp-block-heading alignwide\" id=\"h-speaking-from-personal-experience\">Speaking From Personal Experience<\/h2>\n\n\n\n<p>This is very true with a site that I have recently tried to place an order on for the past 2 days: www.northface.com. The site employs ajax, flash, and IBM websphere commerce (which is very server-intensive) as its shopping cart. From the front end, it is a very nice site. It allows you to search for items, pick an item, view alternate colors, and zoom in on products. These are extremely nice features. However, it has not performed very well as there are too many moving parts on the back-end. The site is slow and riddled with errors.<\/p>\n\n\n\n<p>Bottom Line: pick a design and features that your customer will enjoy while not over-utilizing technology.<\/p>\n\n\n\n<p>You might wonder, &#8220;Matt, why would you pass up extra hours for the build of the greatest looking site in the world?&#8221;. Its just not worth it, as it will reflect poorly on the brand and myself. Whats the point?<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.solutionbuilt.com\/blog\/wp-content\/uploads\/2020\/08\/SolutionBuilt-Navy-color.svg\" alt=\"Development | SolutionBuilt\" class=\"wp-image-18127\" width=\"225\" height=\"43\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading alignwide\" id=\"h-trust-solutionbuilt-for-all-of-your-web-design-needs\">Trust SolutionBuilt For All of Your Web Design Needs<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.solutionbuilt.com\/blog\/\">SolutionBuilt<\/a> is an Atlanta website and mobile app development company. We provide full, end-to-end website and mobile application development services, including design, coding and development, testing, support, and maintenance.\u00a0At SolutionBuilt, we want to be an extension of your team. We provide staff augmentation to support the design, development, and maintenance needs of your projects. Moreover, our design and development team has worked together for over 25 combined years. We follow best practices and design trends to deliver perfection to our client\u2019s projects. Our refined processes deliver solutions that create viable solutions for your website needs. <a href=\"https:\/\/www.solutionbuilt.com\/blog\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When building a website or application, you have to ensure that it speaks directly to your target audience, that it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[7,9,10,11,12,13],"class_list":["post-1004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-ajax","tag-ibm-websphere-commerce","tag-north-face","tag-technology","tag-user-experience","tag-websphere"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Website design: Built for Form or Function?<\/title>\n<meta name=\"description\" content=\"When building a website, you have to ensure that it speaks directly to your target audience, that it&#039;s engaging, and that it functions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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