{"id":431,"date":"2012-12-12T17:14:13","date_gmt":"2012-12-12T22:14:13","guid":{"rendered":"https:\/\/www.solutionbuilt.com\/2012\/12\/12\/the-new-myspace-not-the-same-old-social-network\/"},"modified":"2023-07-27T18:36:06","modified_gmt":"2023-07-27T18:36:06","slug":"the-new-myspace-not-the-same-old-social-network","status":"publish","type":"post","link":"https:\/\/www.solutionbuilt.com\/blog\/the-new-myspace-not-the-same-old-social-network\/","title":{"rendered":"The New Myspace: Not The Same Old Social Network"},"content":{"rendered":"\n

We recently received a pre-launch invitation to try out Justin Timberlake\u2019s latest endeavor\u2026NewMyspace. This is MySpace\u2019s third incarnation.<\/p>\n\n\n\n

In it\u2019s first life, Myspace was just plain bad, but it was unimaginably popular because we had no better reference. Myspace flourished among teens, trashy spam accounts and bad bands. But, it was more fun to use than Friendster!<\/p>\n\n\n\n

Then the exodus en masse to Facebook<\/a> happened. Myspace was a desert wasteland.<\/p>\n\n\n\n

In its second life, Rupert Murdoch\u2019s News Corporation bought it for $580 million. In 2005, he tried to turn it into an \u2018entertainment hub\u2019 but instead it became a punch line for comedians for the rest of the decade. A joke that bombed.  Murdoch dumped it five years later for $35 million.<\/p>\n\n\n\n

Now, with the almighty power of Justin Timberlake coursing through it\u2019s code, MySpace is unveiling something new. Not another social network to demand your attention with status updates and photo uploads (although it does include these features). The NewMyspace is s<\/i>omething completely new. And because it commanded so much of our collective attention, I\u2019m going to give it one last chance.<\/p>\n\n\n\n

\"NewMyspace
NewMyspace Live Feed<\/figcaption><\/figure>\n\n\n\n

My gut reaction so far? NewMyspace is in a class of its own. It is visually arresting and makes Facebook look stodgy and antiquated by comparison.<\/p>\n\n\n\n

\"NewMyspace
NewMyspace Profile Image<\/figcaption><\/figure>\n\n\n\n

You\u2019ll find a design so noticeably different from anything else you\u2019ve encountered that it\u2019s hard not to be impressed. It\u2019s not a mere redesign, like Myspace has attempted in the past. This is a brand new product with a brand new purpose. Designed for artists, creatives and their fans it\u2019s purpose is to create relationships between artists and the content they produce. NewMyspace has clearly taken great pains to differentiate itself from ordinary social network feeds.  The full-screen  (finally), horizontal navigation is fresh and functional, and the content stream gives a nod to Pinterest, although even this is done much better in my opinion. And the magic bullet is in the seamless music and video integration.<\/p>\n\n\n\n

\"Myspace
Myspace Media Player<\/figcaption><\/figure>\n\n\n\n

It feels and looks like a mashup of the most popular \u201cother\u201d social networks: the sideways, endless content stream similar to Pinterest, the limited, 150 character status update feel of Twitter, a friend suggestion logic similar to Facebook\u2019s and a music streaming service that could rival Spotify\u2019s. The coupling of these features brings new people and content to your stream, allowing for a multitude of new discoveries. When a connection listens to a bunch of music, you\u2019ll see the activity in your stream. You can hover over each song to play the track, add it to a music queue, send it in a message, add it to a multimedia collection (called \u201cmixes\u201d), and so forth. Each of these hover cards also highlights similar content and includes percentages that measure the affinity between you and an object.<\/p>\n\n\n\n

An hour or two into the NewMyspace experience and you\u2019ll have a good idea of how to make it your own, although you may find yourself lost in some rabbit holes from time-to-time. You will also start to see why NewMyspace is now in a class all its own. Sure, it overlaps with Spotify, Pandora, Google+, YouTube, and Facebook. But it feels different and it IS<\/em> different.  Personally, i\u2019m looking forward to its public launch, with the most sincere hope that NewMyspace will give new meaning to \u201csocial networking\u201d by giving the old-guard a run for their money.<\/p>\n\n\n\n

\"Development<\/figure>\n\n\n\n

SolutionBuilt<\/a> | Web, Mobile & Digital Marketing<\/p>\n","protected":false},"excerpt":{"rendered":"

We recently received a pre-launch invitation to try out Justin Timberlake\u2019s latest endeavor\u2026NewMyspace. This is MySpace\u2019s third incarnation. In it\u2019s first life, […]<\/p>\n","protected":false},"author":1,"featured_media":434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[32,33,34,35,36],"class_list":["post-431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-websites","tag-myspace","tag-newmyspace","tag-social-networking","tag-social-networks","tag-websites-2"],"yoast_head":"\nThe New Myspace: Not The Same Old Social Network | SolutionBuilt<\/title>\n<meta name=\"description\" content=\"MySpace is unveiling something new. 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