{"id":475,"date":"2013-05-15T18:39:13","date_gmt":"2013-05-15T22:39:13","guid":{"rendered":"https:\/\/www.solutionbuilt.com\/2013\/05\/15\/linkedin-one-step-closer-to-becoming-your-favorite-app\/"},"modified":"2023-07-25T18:16:32","modified_gmt":"2023-07-25T18:16:32","slug":"linkedin-one-step-closer-to-becoming-your-favorite-app","status":"publish","type":"post","link":"https:\/\/www.solutionbuilt.com\/blog\/linkedin-one-step-closer-to-becoming-your-favorite-app\/","title":{"rendered":"LinkedIn: One Step Closer To Becoming Your Favorite App"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/digitalhypes.files.wordpress.com\/2011\/01\/linkedin_users_forecast_medium.jpg\" alt=\"LinkedIn Stats | SoultionBuilt\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading alignwide\" id=\"h-what-is-linkedin\">What Is Linkedin?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/company\/solutionbuilt\">LinkedIn<\/a>\u00a0wants to be your new favorite app. With a tagline of &#8220;the world&#8217;s largest professional network&#8221;, LinkedIn is well on it&#8217;s way to becoming your morning commute time killer, lunch break distraction, and after work entertainment. It allows users to create an online resume, network with co-workers and other professionals in their field, as well as look for jobs and participate in discussion forums pertinent to user interests. The site wants to position itself as the &#8220;Facebook for professionals&#8221; allowing the same kind of social networking, without the baby pictures and requests for help on a virtual farm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading alignwide\" id=\"h-what-are-they-doing-now\">What Are They Doing Now?<\/h3>\n\n\n\n<p>Two years ago, LinkedIn launched LinkedInToday, a curated news source based on what a user&#8217;s connected network is reading on an industry-by-industry basis. Then, last fall, it launched Influencers, a blogging platform that houses original content from inspirational figures such as President Obama, Meg Whitman, and Richard Branson. With the production of content that came from Influencers and LinkedInToday, LinkedIn member page views grew by 67% in the fourth quarter of 2012 from the previous year. This growth shows that although members are still coming to the site to look at resumes and profiles, they are returning for the content as well.<\/p>\n\n\n\n<p>This finding inspired LinkedIn to\u00a0acquire\u00a0Pulse. Pulse, which started as a mobile app in 2010,\u00a0conglomerates news from over 750 contributors and displays the news on a tiled display on the Web as well as iOS and Android operating systems. LinkedIn has yet to comment on what they plan to do with the\u00a0acquisition\u00a0but analysts have high hopes for the future saying that Pulse will help the mobile experience and increase user engagement-and revenue- across the site.<\/p>\n\n\n\n<p>&#8220;What Pulse provides LinkedIn is the ability to offer members an easier way to curate content that is relevant to them,&#8221;\u00a0Kim Celestre, a senior analyst at Forrester Research.\u00a0&#8220;It just adds to that whole content personalization experience.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.solutionbuilt.com\/blog\/wp-content\/uploads\/2021\/05\/SB-Icon-C-150x150.png\" alt=\"SolutionBuilt\" class=\"wp-image-18112\" srcset=\"https:\/\/www.solutionbuilt.com\/blog\/wp-content\/uploads\/2021\/05\/SB-Icon-C-150x150.png 150w, https:\/\/www.solutionbuilt.com\/blog\/wp-content\/uploads\/2021\/05\/SB-Icon-C-300x300.png 300w, https:\/\/www.solutionbuilt.com\/blog\/wp-content\/uploads\/2021\/05\/SB-Icon-C-768x768.png 768w, https:\/\/www.solutionbuilt.com\/blog\/wp-content\/uploads\/2021\/05\/SB-Icon-C-700x700.png 700w, https:\/\/www.solutionbuilt.com\/blog\/wp-content\/uploads\/2021\/05\/SB-Icon-C.png 1012w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading alignwide\" id=\"h-trust-solutionbuilt-for-linkedin-optimization\">Trust SolutionBuilt for Linkedin Optimization<\/h3>\n\n\n\n<p>Looking to optimize your company&#8217;s LinkedIn profile? The content team at <a href=\"https:\/\/www.solutionbuilt.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">SolutionBuilt<\/a> is here to help. We can help produce content and increase your company&#8217;s visibility across all social media platforms. <a href=\"https:\/\/www.solutionbuilt.com\/blog\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a> today to get started.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Is Linkedin? LinkedIn\u00a0wants to be your new favorite app. With a tagline of &#8220;the world&#8217;s largest professional network&#8221;, LinkedIn [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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