{"id":9778,"date":"2018-07-16T12:11:31","date_gmt":"2018-07-16T12:11:31","guid":{"rendered":"https:\/\/www.solutionbuilt.com\/2018\/07\/16\/website-maintenance\/"},"modified":"2025-04-28T18:03:35","modified_gmt":"2025-04-28T18:03:35","slug":"website-maintenance","status":"publish","type":"post","link":"https:\/\/www.solutionbuilt.com\/blog\/website-maintenance\/","title":{"rendered":"6 Ways Website Maintenance Can Help Your Business Succeed"},"content":{"rendered":"\n<p><b>Healthy Websites = Happy Customers<\/b><span style=\"font-weight: 400;\"><br><br>Your website for many businesses is the first impression of your company for prospects and customers. It\u2019s the first place people <\/span>visit<span style=\"font-weight: 400;\"> to get to know you, your services, and whether o<\/span>r not <span style=\"font-weight: 400;\">you are the right fit for their needs.<br><br>Websites, like cars, need m<\/span>aintenance<span style=\"font-weight: 400;\">, check-<\/span>ups<span style=\"font-weight: 400;\">, and optimiza<\/span>tion<span style=\"font-weight: 400;\"> for the ever-changing technical and search engine results in which they exist. <br><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading alignwide\"><strong>Here are 6 ways website maintenance can help your business succeed:<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading alignwide\" id=\"h-1-site-health\">1. SITE HEALTH<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The age and health of your website may not be up to today\u2019s standards. The frameworks used for your website\u2019s code a<\/span>re<span style=\"font-weight: 400;\"> constantly being updated to newer versions of software. Y<\/span>ou must implement these advancements<span style=\"font-weight: 400;\"> into your website&#8217;s software and code in order for your website to work properly on popular browsers, operating systems, and search engines.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">How\u2019s your site\u2019s health? Get a free website audit to improve your Google rankings: <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\">Check Here<\/a><br><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading alignwide\" id=\"h-2-security\">2. SECURITY<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.solutionbuilt.com\/blog\/wp-content\/uploads\/2018\/07\/unsecure-website.png\" alt=\"SSL Certificate Website Maintenance\" class=\"wp-image-9786\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span>SSL or Secure Socket Layer is the protocol for which to create a secure connection between a client and the server. Two keys are used to encrypt a cryptographic system to protect the data being sent between parties. If your website is missing these encryptions, it can gravely affect your standing with search engines, as they favor secure sites in their listings.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SSL protects your website from hackers stealing your data. Is your site secure? Check here: <\/span><a href=\"https:\/\/www.ssllabs.com\/ssltest\/\"><span style=\"font-weight: 400;\">https:\/\/www.ssllabs.com\/ssltest\/<\/span><\/a><span style=\"font-weight: 400;\"> &nbsp;<br><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading alignwide\" id=\"h-3-site-optimization\">3. SITE OPTIMIZATION<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your site should be optimized for page content, titles, meta data, and many more technical standards for a healthy user relationship. Users trust search engines and having a presence in the top positions for the keywords the user is searching for increases your visibility and your websites credibility. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading alignwide\" id=\"h-4-site-speed\">4. SITE SPEED<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Did you know that 40% of visitors will leave a website if it takes more than 3 seconds to load? Site speed is the most crucial first impression. The website\u2019s code and y<\/span>our website&#8217;s hosting platform can affect your page speed<span style=\"font-weight: 400;\">. If your website loads slowly, your users will quickly close your site and go to your competitor. This can increase your bounce rate, which can hinder users from taking action on your site. This can also affect your search engine positions. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Website speed is one of the biggest factors of a healthy website and is an important first impression. How fast (or slow) is your website? Check your site speed <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/span>.<span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading alignwide\" id=\"h-5-mobile-responsive\">5. MOBILE RESPONSIVE<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Mobile search now surpasses desktop search. In fact, by the end of 2018, mobile devices will reach 80% of all internet use. That means if your business\u2019s site does not work on smartphones and tablets, your users can have more difficulty navigating your site which can affect your bounce rate. I<span style=\"font-weight: 400;\">f you want to look professional and optimize your site for mobile search results<\/span><\/span>, y<span style=\"font-weight: 400;\">our website needs to load quickly.<\/span> It also needs to<span style=\"font-weight: 400;\"> be optimized for an attractive mobile experience that works on both desktop and iOS and Android devices<\/span>. <span style=\"font-weight: 400;\"> <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Is your website mobile-friendly? Check <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/span>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading alignwide\" id=\"h-6-amp-pages\">6. AMP PAGES<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Accelerated Mobile pages are the new standard, allowing optimized pages for mobile to load in under a second. Faster load times equate to higher conversion rates and engagement metrics. AMP friendly sites offer powerful benefits for search engine results and the end user. A better user experience, heightened site speed, and most important of all, a competitive edge for for your business. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">AMP (Accelerated Mobile Pages) load in under a second. Are your AMP pages valid? Check <a href=\"https:\/\/search.google.com\/test\/amp\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/span>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading alignwide\"><b>Overwhelmed yet?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We know this is a daunting list of seemingly endless information. <br><br>Well fear not! Here at <\/span><a href=\"https:\/\/www.solutionbuilt.com\/\"><span style=\"font-weight: 400;\">SolutionBuilt<\/span><\/a><span style=\"font-weight: 400;\">, we have the team, the experienced know-how, and the tools to tackle all of your website maintenance and marketing needs for your business. Just call us and we can provide a complimentary audit and a plan to make sure your website is ready for the search engines while helping you attract, measure and engage users to maintain and grow your business. <br><br>We even made a nifty little tool kit for you to use! These links will help determine your website\u2019s most vulnerable and broken areas and will point us to the fixes necessary to get your site at the top of the class. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Check out our Website Maintenance Tool Kit here:&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.solutionbuilt.com\/blog\/wp-content\/uploads\/2018\/07\/SB-ToolKit.jpg\" alt=\"Website Maintenance Tool Kit SolutionBuilt\" class=\"wp-image-9792\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.solutionbuilt.com\/blog\/wp-content\/uploads\/2018\/07\/SB-ToolKit-1.pdf\">Click here to view the Tool Kit PDF.<\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Remember, we are only growing as a society and that means more and more online commerce, information, transactions, and usage. The World Wide Web and the search engine listings are &nbsp;growing making it more competitive for many businesses as they shift from traditional advertising methods to a more cost effective, measurable, and direct advertising source. Most users start and end their search on the web and now more than ever it is critical that you not only get your website listed on popular search engines like Google but it\u2019s also important to keep your website healthy with regular content and and maintenance. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.solutionbuilt.com\/blog\/wp-content\/uploads\/2020\/08\/SolutionBuilt-Navy-color.svg\" alt=\"Website Redesign | SolutionBuilt\" class=\"wp-image-18127\" style=\"width:303px;height:58px\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading alignwide\" id=\"h-trust-solutionbuilt-for-website-maintenance\">Trust SolutionBuilt For Website Maintenance<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">SolutionBuilt is an Atlanta web design and development company that provides web design services since 2004. We specialize in custom website development and provide all services for SEO-friendly websites, including <\/span><a href=\"https:\/\/www.solutionbuilt.com\/websites\/\"><span style=\"font-weight: 400;\">website design<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.solutionbuilt.com\/websites\/\"><span style=\"font-weight: 400;\">custom website development<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.searchedmarketing.com\/sso\"><span style=\"font-weight: 400;\">online marketing campaigns<\/span><\/a><span style=\"font-weight: 400;\">. This include <\/span><a href=\"https:\/\/www.solutionbuilt.com\/websites\/\"><span style=\"font-weight: 400;\">responsive design<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.solutionbuilt.com\/websites\/\"><span style=\"font-weight: 400;\">website redesign<\/span><\/a><span style=\"font-weight: 400;\">, WordPress maintenance, and more. As a top web design company in Atlanta, our team of experienced digital marketing and web strategists are dedicated to creating unique digital experiences through strategy, design, and development.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Call us today at <a href=\"ph: 404) 835-7730\">(404) 835-7730<\/a> to discuss your website maintenance needs!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Healthy Websites = Happy Customers Your website for many businesses is the first impression of your company for prospects and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[142,5],"tags":[85,86,87,88,89],"class_list":["post-9778","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-blog","category-websites","tag-atlanta-web-company","tag-atlanta-website-maintenance","tag-web-maintenance","tag-website-maintenace","tag-website-maintenance-company","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Succeed with Website Maintenance: 6 Ways To Help Your Business<\/title>\n<meta name=\"description\" content=\"Websites need to be properly maintained. 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