Website and App Design: Form or Function?

When building a website or application you have to insure that it speaks directly to your target audience, that it engages them (FORM), and that it functions. I have seen really sexy designs with very little on the back-end which was widely accepted because it was slick and easy to use. On the flip side, I have seen some of the greatest technology in the world, but without a slick and sexy interface it wasn’t…