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Digital Marketing Insight

Why Patience is a (SEO) Virtue

Why Patience is a (SEO) Virtue

SEO, or Search Engine Optimization Marketing, has become a befuddling term to many businesses and marketing firms alike. Does SEO come with a handbook? Can SEO marketing be a one time purchase? Do you have to work for Google to understand SEO marketing? No, no, and no. So many confusions surround this marketing vertical and at the crux of it all lies the most debated contingency of all.  That is, whether successful SEO marketing takes…

Why Your Google My Business Listing Is Important

Why Your Google My Business Listing Is Important

Google My Business was created in June of 2014 to provide a comprehensive listing for business owners to be discovered in the Google search engine and Google maps. This creation was aimed at giving business owners more detailed control over what appeared when their business was searched. Google added the tag line “Discover what works best for your customers”, encouraging business owners to take command of their target audiences and their behaviors in efforts to…

How To Personalize Your Email Marketing In 2019

How To Personalize Your Email Marketing In 2019

Our inboxes are stuffed each and every day with communications from various people and companies. Mostly we see our work emails and personal emails. But littered in between them all lie the infamous marketing email. Yes, that sometimes annoying, sometimes “how did this get here”, and yet, sometimes oh so helpful line of copy and imagery that fills out our inboxes as fast as lightning.  Marketing emails have been around for quite some time now….

Pay Per Click Advertising & Why You Need It to Compete

Pay Per Click Advertising & Why You Need It to Compete

Remember the radio? That little box in your car that played songs? And every 10 to 15 minutes some fast talking announcer would break in to tell you about the lowest finance available for that new car you absolutely had to have? Yeah, we can’t remember either. Well those days are all but gone. Billboards, print ads, flyers, radio spots have been taken over by the digital age and Pay Per Click marketing has become…

Attack of the Chatbots: Automating your customer’s online journey in 2019

Attack of the Chatbots: Automating your customer’s online journey in 2019

By 2020, 80% of all businesses will be incorporating and providing chatbots to their website. So what is a chatbot? Think of a chatbot as your website’s secretary or personal assistant. They are positioned on your website to field, answer and make record of questions from your customers, provide quick and resourceful buying and transaction moves, and to help guide returns and customer support questions for your users. But instead of a human sitting at…

Digital Marketing with Instagram in 2019: The Next Marketing Frontier

Digital Marketing with Instagram in 2019: The Next Marketing Frontier

Launched in 2010 by Kevin Systrom and Mike Krieger, Instagram was set out to be a photo blog for users to share their experiences, travels, milestones, and general daily routines (Ugggg) with super hip, filtered pics that their friends, family, and anyone who wanted, could follow in real time. It was innovative, fun and paved the way for a whole new generation to keep in touch without, well…..actually interacting. Oh how things have changed. The…

Digital Marketing in 2019: Video is the New Written Word

Digital Marketing in 2019: Video is the New Written Word

Did you know.. A video on your homepage or landing page can increase conversion rates by 80%? 2019 is the time to implement video marketing for your online business. To speak to our point, here are some important facts about the video marketing trends in 2019. Facts about Video Marketing Trends in 2019: 70% of consumers say that they have shared a brand’s video. (Wyzowl) 72% of businesses say video has improved their conversion rate….

5 Ways to Optimize Your Business for Holiday Success

5 Ways to Optimize Your Business for Holiday Success

At some point in time, 96% of Americans have made a purchase online, and 80% of them did so as recently as last month (October 2018). During the 2017 holiday season, consumers spent over 100 billion dollars on online shopping. And.. That’s over 120 billion dollars! Last year, more than half of all online shopping traffic started on mobile devices, and a third of all revenue came from mobile online shopping. The world is mobile…

Dominate SEO in 2019 The Right Way with Google RankBrain

Dominate SEO in 2019 The Right Way with Google RankBrain

It is no secret that Google is constantly changing and shaping their search algorithms for search rankings on the internet. And we are not talking a snippet here or there. Google makes significant alterations to its algorithms 500 to 600 times a year! To put that into perspective, Google’s updates equate changes being made almost 2 times a day, making SEO best practices a very hot potato to hold onto. In 2015, Google unveiled its newest search…

Micro-Moments: What are They? And What They Mean to Your Business

Micro-Moments: What are They? And What They Mean to Your Business

The shift in online search has come to mobile-first in almost every consumer’s daily experience. We spend an average of almost 5 hours a day on our smartphones. Long gone are the days of waiting to get to work or home in order to boot up our trusty desktop to seek out information. It’s almost 2019 and consumers want quick and immediate answers to their online questions more than ever. And businesses need to conform…