SolutionBuilt Blog
Digital Marketing Insight
Pay Per Click Advertising & Why You Need It to Compete

Pay Per Click Advertising & Why You Need It to Compete

Remember the radio? That little box in your car that played songs? And every 10 to 15 minutes some fast talking announcer would break in to tell you about the lowest finance available for that new car you absolutely had to have? Yeah, we can’t remember either. Well those days are all but gone. Billboards, print ads, flyers, radio spots have been taken over by the digital age and Pay Per Click marketing has become…

Attack of the Chatbots: Automating your customer’s online journey in 2019

Attack of the Chatbots: Automating your customer’s online journey in 2019

By 2020, 80% of all businesses will be incorporating and providing chatbots to their website. So what is a chatbot? Think of a chatbot as your website’s secretary or personal assistant. They are positioned on your website to field, answer and make record of questions from your customers, provide quick and resourceful buying and transaction moves, and to help guide returns and customer support questions for your users. But instead of a human sitting at…

Digital Marketing with Instagram in 2019: The Next Marketing Frontier

Digital Marketing with Instagram in 2019: The Next Marketing Frontier

Launched in 2010 by Kevin Systrom and Mike Krieger, Instagram was set out to be a photo blog for users to share their experiences, travels, milestones, and general daily routines (Ugggg) with super hip, filtered pics that their friends, family, and anyone who wanted, could follow in real time. It was innovative, fun and paved the way for a whole new generation to keep in touch without, well…..actually interacting. Oh how things have changed. The…

Digital Marketing in 2019: Video is the New Written Word

Digital Marketing in 2019: Video is the New Written Word

Did you know.. A video on your homepage or landing page can increase conversion rates by 80%? 2019 is the time to implement video marketing for your online business. To speak to our point, here are some important facts about the video marketing trends in 2019. Facts about Video Marketing Trends in 2019: 70% of consumers say that they have shared a brand’s video. (Wyzowl) 72% of businesses say video has improved their conversion rate….

5 Ways to Optimize Your Business for Holiday Success

5 Ways to Optimize Your Business for Holiday Success

At some point in time, 96% of Americans have made a purchase online, and 80% of them did so as recently as last month (October 2018). During the 2017 holiday season, consumers spent over 100 billion dollars on online shopping. And.. That’s over 120 billion dollars! Last year, more than half of all online shopping traffic started on mobile devices, and a third of all revenue came from mobile online shopping. The world is mobile…

Dominate SEO in 2019 The Right Way with Google RankBrain

Dominate SEO in 2019 The Right Way with Google RankBrain

It is no secret that Google is constantly changing and shaping their search algorithms for search rankings on the internet. And we are not talking a snippet here or there. Google makes significant alterations to their algorithms 500 to 600 times a year! To put that into perspective, Google’s updates equate changes being made almost 2 times a day, making SEO best practices a very hot potato to hold onto. In 2015, Google unveiled its newest search…

Micro-Moments: What are They? And What They Mean to Your Business

Micro-Moments: What are They? And What They Mean to Your Business

The shift in online search has come to mobile-first in almost every consumer’s daily experience. We spend an average of almost 5 hours a day on our smartphones. Long gone are the days of waiting to get to work or home in order to boot up our trusty desktop to seek out information. It’s almost 2019 and consumers want quick and immediate answers to their online questions more than ever. And businesses need to conform…

SEO Marketing Just Got Narrowed Down to 3 Letters: E-A-T

SEO Marketing Just Got Narrowed Down to 3 Letters: E-A-T

When Google released an update to their Search Quality Guidelines this past summer, they made a significant change to the section regarding a web page’s overall quality rating. The new acronym “E-A-T” was born, which sent the digital marketing world into a tizzy. (Google also created the acronym, YMYL = Your Money, Your Life pages, but for this blog’s purposes, we will save that one for a later date.) Google sets the bar high for…

How To Optimize Your Website for Google’s Mobile-First Index

How To Optimize Your Website for Google’s Mobile-First Index

In March of 2018, Google released a statement regarding their roll out for the Mobile First Index, once again changing the parameters and priorities of how search ranking will be distinguished. Being the principle authority of the internet’s search world, what Google says, goes, and keeping up with their shifting algorithms and procedures is a must to stay afloat and remain a contender in the search ranking world.   So what does any of this…

Benefits of a Custom Website vs Using a Template Based Website

Benefits of a Custom Website vs Using a Template Based Website

The age of template website builders is here. Template based website makers market to small to medium size businesses to quickly and affordably have their own website ready to swim in the big blue seas of the world wide web. SquareSpace, Wix, and Site123, to name a few, have introduced themselves to the web design landscape and are enticing consumers with their ease of use, affordable plans, and trendy aesthetics. However…. there’s a catch. These template website…