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Dominate SEO in 2019 The Right Way with Google RankBrain

Dominate SEO in 2019 The Right Way with Google RankBrain

It is no secret that Google is constantly changing and shaping their search algorithms for search rankings on the internet. And we are not talking a snippet here or there. Google makes significant alterations to their algorithms 500 to 600 times a year! To put that into perspective, Google’s updates equate changes being made almost 2 times a day, making SEO best practices a very hot potato to hold onto. In 2015, Google unveiled its newest search…

Micro-Moments: What are They? And What They Mean to Your Business

Micro-Moments: What are They? And What They Mean to Your Business

The shift in online search has come to mobile-first in almost every consumer’s daily experience. We spend an average of almost 5 hours a day on our smartphones. Long gone are the days of waiting to get to work or home in order to boot up our trusty desktop to seek out information. It’s almost 2019 and consumers want quick and immediate answers to their online questions more than ever. And businesses need to conform…

SEO Marketing Just Got Narrowed Down to 3 Letters: E-A-T

SEO Marketing Just Got Narrowed Down to 3 Letters: E-A-T

When Google released an update to their Search Quality Guidelines this past summer, they made a significant change to the section regarding a web page’s overall quality rating. The new acronym “E-A-T” was born, which sent the digital marketing world into a tizzy. (Google also created the acronym, YMYL = Your Money, Your Life pages, but for this blog’s purposes, we will save that one for a later date.) Google sets the bar high for…

How To Optimize Your Website for Google’s Mobile-First Index

How To Optimize Your Website for Google’s Mobile-First Index

In March of 2018, Google released a statement regarding their roll out for the Mobile First Index, once again changing the parameters and priorities of how search ranking will be distinguished. Being the principle authority of the internet’s search world, what Google says, goes, and keeping up with their shifting algorithms and procedures is a must to stay afloat and remain a contender in the search ranking world.   So what does any of this…

Benefits of a Custom Website vs Using a Template Based Website

Benefits of a Custom Website vs Using a Template Based Website

The age of template website builders is here. Template based website makers market to small to medium size businesses to quickly and affordably have their own website ready to swim in the big blue seas of the world wide web. SquareSpace, Wix, and Site123, to name a few, have introduced themselves to the web design landscape and are enticing consumers with their ease of use, affordable plans, and trendy aesthetics. However…. there’s a catch. These template website…

How Voice Search is Changing SEO in 2019 and Beyond

How Voice Search is Changing SEO in 2019 and Beyond

In 1968 Stanley Kubrick introduced us to the first virtual assistant with Hal 9000. That deep red glow, monotonic robotic voice, and AI brain that showed us a glimpse of what was to come. But it was all fiction, right? Fast-forward 50 years and we have arrived. Apple has Siri. Amazon created Alexa and Google has…well Google Assistant. All signs are pointing to a Voice Recognition world and the way we search for information is…

How mHealth Apps are Changing the Future

How mHealth Apps are Changing the Future

On June 29th, 2007 Steve Jobs unveiled the Apple iPhone— forever changing the way we live, communicate, make purchases, and receive information. Fast forward 11 years, the smartphone is almost an extension of our bodies. Our smartphones have become as important to us as the air we breathe, and for good reasons. It’s no surprise that this brilliant technology would one day shape our health, well-being, and our relationship with medical practitioners and medicine. What…

Top SEO Mistakes You Should Avoid in 2019

Top SEO Mistakes You Should Avoid in 2019

A quote from Google to its users: “You want the answer, not billions of webpages, so Google ranking systems sort through the hundreds of billions of webpages in our Search index to give you useful and relevant results in a fraction of a second. These ranking systems are made up of a series of algorithms that analyze what it is you are looking for and what information to return to you. And as we’ve evolved…

The Ultimate Battle Royale: Squarespace vs WordPress

The Ultimate Battle Royale: Squarespace vs WordPress

You’ve seen the ads. Keanu Reeves blowing through the desert on his chopper, asking himself existential questions, and muttering about his online motorcycle business. Squarespace logos abounding. “MAKE IT SQUARESPACE!”.. they say. Squarespace has cornered the market for template based, plug & play website design, and they make a very compelling and tempting argument: “Why spend thousands of dollars on your business’s website when you can pay almost nothing a month using a template?” The…

Why Your Google My Business Listing Really Matters

Why Your Google My Business Listing Really Matters

Have you ever searched for a specific business on Google and found a box on the right side of the page displaying all of its details and operation information? That box is the Google My Business listing, and it is a crucial part of your business’s success in the search optimization and ranking world. Google introduced a concept called “micro-moments” in 2015, siting that customers are looking for fast, immediate, and easy answers when searching…