Redesigning your website is one of the most valuable investments you can make for your business — but it’s also one of the easiest projects to get wrong. Well-executed website redesign services improves user experience, modernizes your brand’s online presence, boosts search engine rankings, and helps convert visitors into loyal customers. However, without careful planning and an experienced team behind the project, a redesign can lead to lost traffic, missed opportunities, and unexpected costs.
As a web design and development company, SolutionBuilt has seen firsthand how even small oversights in website redesign services can create big problems down the road. To help you navigate your next project successfully, here are the top 7 website redesign services mistakes to avoid — and how to steer clear of them.
1. Not Defining Clear Goals for Your Website Redesign Services
Too often, businesses jump into a redesign project because “it’s time for a change” or because a competitor’s website looks better. While aesthetics are important, a redesign without clearly defined goals is a recipe for wasted resources.
Your redesign should solve specific problems or improve measurable outcomes, such as:
- Increasing qualified leads
- Improving average session duration
- Reducing bounce rates
- Boosting conversions from mobile users
- Integrating new functionality (like appointment booking, chatbots, or eCommerce)
Without these benchmarks in place, it’s impossible to evaluate whether your redesign is truly a success.
How to avoid it:
Start with a website audit and gather feedback from your team, clients, and site visitors. Identify areas of improvement and decide on clear, actionable objectives. A quality web development agency like SolutionBuilt will work closely with you to align your redesign strategy with your business goals.
2. Ignoring Mobile-First Design
In today’s digital landscape, mobile-first design isn’t optional — it’s essential. According to recent studies, over 70% of web traffic comes from mobile devices. If your website isn’t designed with mobile users in mind, you’re alienating a majority of your audience.
Poor mobile experiences often result in:
- Slow load times
- Difficult navigation
- Small, unreadable text
- Forms that are hard to fill out on a phone
How to avoid it:
Adopt a mobile-first, responsive design approach. This means designing for the smallest screen first, then scaling up to tablets and desktops. At SolutionBuilt, we prioritize mobile integration from the ground up, ensuring your website looks and performs flawlessly on every device. Every project we complete is tested extensively on mobile platforms to deliver a smooth and user-friendly experience.
3. Failing to Consider SEO from the Start
Another costly mistake businesses make is neglecting search engine optimization (SEO) during any website redesign services. Most modifications impact your website’s structure, content, and technical framework — all of which affect your search rankings.
Common SEO mistakes during redesigns include:
- Changing URLs without 301 redirects, causing loss of link equity
- Forgetting to transfer meta titles, descriptions, and alt tags
- Adding large, unoptimized images that slow down site speed
- Not updating the sitemap or submitting it to search engines
How to avoid it:
Integrate SEO strategy early in your redesign plan. Perform a full SEO audit of your current website to understand what’s working, what’s underperforming, and what needs to be carried over. At SolutionBuilt, our website design services include SEO consultations, keyword planning, and on-page optimization to preserve — and improve — your online visibility.
4. Overcomplicating Navigation
Website redesign services should be easy to navigate. Unfortunately, in an effort to look modern or artistic, some redesigns sacrifice functionality for flair. Users get overwhelmed by overly complicated menus, too many dropdowns, and non-intuitive layouts.
A confusing navigation structure can frustrate your visitors and lead them to abandon your site — and possibly your business.
How to avoid it:
Stick to clean, logical navigation with no more than 5-7 main menu items. Limit dropdown levels and maintain consistent labeling throughout the site. Use clear calls-to-action (CTAs) so users know what to do next. SolutionBuilt focuses on balancing form and function, crafting websites that are visually appealing while guiding users effortlessly through your content.
5. Not Testing for Browser Compatibility and Performance
Launching a website that looks great on one browser but breaks on others is a surefire way to lose credibility and business. Between Chrome, Safari, Edge, Firefox, and mobile browsers, you need to be sure your website performs well across platforms.
Unoptimized sites often suffer from:
- Misaligned layouts
- Broken images
- Unresponsive buttons
- Sluggish load times on mobile networks
How to avoid it:
Comprehensive browser and device compatibility testing is a must before your new site goes live. At SolutionBuilt, every website we launch undergoes rigorous multi-browser and multi-device testing to ensure optimal performance for every user, everywhere.
6. Relying Too Heavily on Outdated or Bloated CMS Templates
While pre-made templates may seem like a fast and affordable option, they’re often packed with unnecessary features and outdated code. This slows down your site, limits customizations, and leaves you vulnerable to security issues.
How to avoid it:
Invest in custom website design services tailored to your brand’s specific needs. SolutionBuilt specializes in developing custom WordPress and CMS websites, designed for speed, security, and scalability. We also offer services to clean up, optimize, and secure websites built by other developers.
7. Neglecting Regular Maintenance and Updates
One of the biggest misconceptions about website redesign services is that the work ends when the new site goes live. In reality, your website requires ongoing maintenance and updates to stay secure, functional, and competitive.
Without regular care, websites face:
- Security vulnerabilities from outdated plugins and software
- Broken links and missing images
- Slow performance as new technologies emerge
- Missed SEO opportunities
How to avoid it:
Partner with a website design and development agency that offers proactive maintenance services. SolutionBuilt provides monthly website monitoring, security updates, and ongoing optimization for all clients. Our in-house servers and experienced support team ensure your site remains safe, fast, and current long after the redesign is complete.
Don’t Risk These Mistakes — Work with SolutionBuilt
If you’re considering website redesign services, avoid these common pitfalls by partnering with experienced professionals who understand both the creative and technical sides of the process. At SolutionBuilt, we specialize in website design services that focus on mobile-first, SEO-friendly, and custom solutions tailored to your business goals.
From custom eCommerce websites and web portals to CMS integrations and system maintenance, our in-house team handles every aspect of your project with a relentless commitment to quality. Plus, with proactive monthly monitoring, secure in-house servers, and quick turnaround times, we deliver not just websites — but digital solutions built to perform.