Why Your Google My Business Listing Is Important

Why Your Google My Business Listing Is Important

Google My Business was created in June of 2014 to provide a comprehensive listing for business owners to be discovered in the Google search engine and Google maps. This creation was aimed at giving business owners more detailed control over what appeared when their business was searched. Google added the tag line “Discover what works best for your customers”, encouraging business owners to take command of their target audiences and their behaviors in efforts to…

How To Personalize Your Email Marketing In 2019

How To Personalize Your Email Marketing In 2019

Our inboxes are stuffed each and every day with communications from various people and companies. Mostly we see our work emails and personal emails. But littered in between them all lie the infamous marketing email. Yes, that sometimes annoying, sometimes “how did this get here”, and yet, sometimes oh so helpful line of copy and imagery that fills out our inboxes as fast as lightning.  Marketing emails have been around for quite some time now….

Pay Per Click Advertising & Why You Need It to Compete

Pay Per Click Advertising & Why You Need It to Compete

Remember the radio? That little box in your car that played songs? And every 10 to 15 minutes some fast talking announcer would break in to tell you about the lowest finance available for that new car you absolutely had to have? Yeah, we can’t remember either. Well those days are all but gone. Billboards, print ads, flyers, radio spots have been taken over by the digital age and Pay Per Click marketing has become…

Attack of the Chatbots: Automating your customer’s online journey in 2019

Attack of the Chatbots: Automating your customer’s online journey in 2019

By 2020, 80% of all businesses will be incorporating and providing chatbots to their website. So what is a chatbot? Think of a chatbot as your website’s secretary or personal assistant. They are positioned on your website to field, answer and make record of questions from your customers, provide quick and resourceful buying and transaction moves, and to help guide returns and customer support questions for your users. But instead of a human sitting at…

Digital Marketing with Instagram in 2019: The Next Marketing Frontier

Digital Marketing with Instagram in 2019: The Next Marketing Frontier

Launched in 2010 by Kevin Systrom and Mike Krieger, Instagram was set out to be a photo blog for users to share their experiences, travels, milestones, and general daily routines (Ugggg) with super hip, filtered pics that their friends, family, and anyone who wanted, could follow in real time. It was innovative, fun and paved the way for a whole new generation to keep in touch without, well…..actually interacting. Oh how things have changed. The…

Digital Marketing in 2019: Video is the New Written Word

Digital Marketing in 2019: Video is the New Written Word

Did you know.. A video on your homepage or landing page can increase conversion rates by 80%? 2019 is the time to implement video marketing for your online business. To speak to our point, here are some important facts about the video marketing trends in 2019. Facts about Video Marketing Trends in 2019: 70% of consumers say that they have shared a brand’s video. (Wyzowl) 72% of businesses say video has improved their conversion rate….