Digital Marketing in 2019: Video is the New Written Word

Digital Marketing in 2019: Video is the New Written Word

Did you know.. A video on your homepage or landing page can increase conversion rates by 80%? 2019 is the time to implement video marketing for your online business. To speak to our point, here are some important facts about the video marketing trends in 2019. Facts about Video Marketing Trends in 2019: 70% of consumers say that they have shared a brand’s video. (Wyzowl) 72% of businesses say video has improved their conversion rate….

SEO Marketing Just Got Narrowed Down to 3 Letters: E-A-T

SEO Marketing Just Got Narrowed Down to 3 Letters: E-A-T

When Google released an update to their Search Quality Guidelines this past summer, they made a significant change to the section regarding a web page’s overall quality rating. The new acronym “E-A-T” was born, which sent the digital marketing world into a tizzy. (Google also created the acronym, YMYL = Your Money, Your Life pages, but for this blog’s purposes, we will save that one for a later date.) Google sets the bar high for…

Goodbye, Adwords.. Hello Google Ads — What the Google AdWords to Google Ads Change Means For You

Goodbye, Adwords.. Hello Google Ads — What the Google AdWords to Google Ads Change Means For You

In 2000, Google launched AdWords. They had one major goal in mind— to connect people and businesses online in a streamlined, simple process and to create an advertising platform for online engagement and commerce. Almost two decades later, the landscape has changed drastically. How? Mobile is the new desktop. Google Maps replaced the phone book (and is now call Google My Business). Google acquired YouTube. People are using the web in ways no one imagined…

One Thing You Should Never DIY

One Thing You Should Never DIY

As an entrepreneur, it’s only natural that the term “DIY” is planted into your vocabulary. Your soul is embedded with a "do-it-yourself" lining and sprinkled with an “I got this” mindset. As a business owner, you've tackled many projects yourself and have an impressive skill set. DIY projects can either save you some money or deliver terrible outcome. For starters, you get to learn a valuable new skill, plus the learning process can be fun. It...

Four Tips for Using Pinterest to Market Your Business

Pinterest now has over 70 million users, and internet marketers and businesses everywhere need to be taking advantage of that. When used correctly, Pinterest can be a great tool to reach out to an entirely different audience and create a following that will eventually lead to new customers. If you want to expand your business’s social media initiatives onto Pinterest, you need to understand how the platform works and familiarize yourself with the site first….

Four Tips to Improve Your SEO Strategy

If you aren’t showing up on the first page of search results for keywords related to your business, you are missing out on a lot of web traffic and potential customers. This is especially important if you offer products or services on your website, but even if you are a local business like a restaurant or a retail store, you want people to be able to find you on local search, read your reviews, and…

Integrated Marketing: A Comprehensive Approach

There are a lot of things to consider when you are creating a marketing strategy. There are so many areas of both digital and traditional marketing that your business needs to take advantage of to create the most effective strategy. This should include search engine optimization, paid advertising, social media, possibly radio or television advertising, and print advertising just to name a few. The smartest thing to do is to hire one company or marketing…

Four Tips for Google-Friendly Search Engine Optimization (SEO)

Earlier this month, Google launched the Penguin 2.1 update – a follow up to the Penguin updates that intend to target webspam. This means that sites that have been using links in spammy directories, forum links, blog comment/signature spam, etc. saw a major decrease in their search rankings. Earlier this fall, Google launched the Hummingbird update, which affected 90% of all searches. In this ever-changing world of search engine algorithm updates, how can you be…

50 Marketing Statistics You Need To Know

Here are some Marketing Statistics We Feel That You Need To Know: Blogging 92% of companies who blogged multiple times a day gained a customer through their blog. (HubSpotState of Inbound Marketing, 2012) There are 31% more bloggers today than there were three years ago. (eMarketer, August 2010) 46% of people read blogs more than once daily. (HubSpot Science of Blogging, 2010) Most people read 5-10 blogs. (HubSpot Science of Blogging, 2010) Nearly 40% of…

Online Marketing Starts With Search Engine Optimization

Search Engine Optimization (SEO) is an online marketing strategy to improve a website’s position within a search engine. When a search query is entered, the search engines return results called SERPs (search engine results position). Being at the top of the SERPs can mean big business! Often times, people know exactly what they’re looking for and will enter a specific company name directly. But think of the new people or businesses who have just moved…