Digital Marketing in 2019: Video is the New Written Word

Digital Marketing in 2019: Video is the New Written Word

Did you know.. A video on your homepage or landing page can increase conversion rates by 80%? 2019 is the time to implement video marketing for your online business. To speak to our point, here are some important facts about the video marketing trends in 2019. Facts about Video Marketing Trends in 2019: 70% of consumers say that they have shared a brand’s video. (Wyzowl) 72% of businesses say video has improved their conversion rate….

SEO Marketing Just Got Narrowed Down to 3 Letters: E-A-T

SEO Marketing Just Got Narrowed Down to 3 Letters: E-A-T

When Google released an update to their Search Quality Guidelines this past summer, they made a significant change to the section regarding a web page’s overall quality rating. The new acronym “E-A-T” was born, which sent the digital marketing world into a tizzy. (Google also created the acronym, YMYL = Your Money, Your Life pages, but for this blog’s purposes, we will save that one for a later date.) Google sets the bar high for…

Goodbye, Adwords.. Hello Google Ads — What the Google AdWords to Google Ads Change Means For You

Goodbye, Adwords.. Hello Google Ads — What the Google AdWords to Google Ads Change Means For You

In 2000, Google launched AdWords. They had one major goal in mind— to connect people and businesses online in a streamlined, simple process and to create an advertising platform for online engagement and commerce. Almost two decades later, the landscape has changed drastically. How? Mobile is the new desktop. Google Maps replaced the phone book (and is now call Google My Business). Google acquired YouTube. People are using the web in ways no one imagined…

One Thing You Should Never DIY

One Thing You Should Never DIY

As an entrepreneur, it’s only natural that the term “DIY” is planted into your vocabulary. Your soul is embedded with a "do-it-yourself" lining and sprinkled with an “I got this” mindset. As a business owner, you've tackled many projects yourself and have an impressive skill set. DIY projects can either save you some money or deliver a terrible outcome. For starters, you get to learn a valuable new skill, plus the learning process can be fun....

Four Tips for Using Pinterest to Market Your Business

Pinterest now has over 70 million users, and internet marketers and businesses everywhere need to be taking advantage of that. When used correctly, Pinterest can be a great tool to reach out to an entirely different audience and create a following that will eventually lead to new customers. If you want to expand your business’s social media initiatives onto Pinterest, you need to understand how the platform works and familiarize yourself with the site first….

Four Tips to Improve Your SEO Strategy

If you aren’t showing up on the first page of search results for keywords related to your business, you are missing out on a lot of web traffic and potential customers. This is especially important if you offer products or services on your website, but even if you are a local business like a restaurant or a retail store, you want people to be able to find you on local search, read your reviews, and…