The NFL: The real Marketing and SEO MVP

  I know I am not the only one that gets the “NFL itch” every year around this time. Well really it starts in March after Free Agency, then we have to patiently wait for the draft, Training Camp, HBO’s Hard Knocks (which is following the Atlanta Falcons this year), Pre Season…and then we are finally in the clear – opening day! So you’re probably wondering at this point, why I am talking about the…

Four Tips for Google-Friendly Search Engine Optimization (SEO)

Earlier this month, Google launched the Penguin 2.1 update – a follow up to the Penguin updates that intend to target webspam. This means that sites that have been using links in spammy directories, forum links, blog comment/signature spam, etc. saw a major decrease in their search rankings. Earlier this fall, Google launched the Hummingbird update, which affected 90% of all searches. In this ever-changing world of search engine algorithm updates, how can you be…

Four Tips For Better Local Search Engine Optimization

If you rely a lot on local traffic to your business, you need to think about optimizing your website for local search. This may include Google Maps and Google Places, local Yahoo results, Bing businesses, etc. There are many ways to make sure you are attracting more local traffic to your website and to your business. We will go over a few tips you can implement to help the local search engine optimization of your…

Update Your SEO Strategy To Increase Traffic To Your Website

In order to make sure that users see the most relevant search results, Google, Bing, and other search engines constantly update their algorithms. This means that you need to update your Search Engine Optimization (SEO) strategy on a regular basis to make sure you are still seeing the organic search traffic that you need for your website to grow. Organic search traffic is extremely important for the growth of your business. You want to make…

5 Tips to Boost Your SEO and Search Traffic

Search Engine Optimization, or SEO, is the process of affecting the visibility of a website in a search engine’s “organic” search results. Normally, the higher a website is ranked, the higher the website will appear among search results. When used as an Internet marketing strategy, SEO refers to the optimization of content using specific keywords that people are searching. Optimizing a website for SEO can include editing the content and re-working the HTML to increase…

Online Marketing Starts With Search Engine Optimization

Search Engine Optimization (SEO) is an online marketing strategy to improve a website’s position within a search engine. When a search query is entered, the search engines return results called SERPs (search engine results position). Being at the top of the SERPs can mean big business! Often times, people know exactly what they’re looking for and will enter a specific company name directly. But think of the new people or businesses who have just moved…

Excellent SEO Basics

SEO or Search Engine Optimization Can Help Your Business Get Found Online. SEO is short for Search Engine Optimization; a method of optimizing onsite website code as well as creating unique content so that it can be found organically by search engines. Excellent SEO consists of both onsite optimization and offsite optimization and is extremely important because, even though you might have a great business with a nice website, if it doesn’t pop up on…