We are halfway through Spring! How is your Spring Cleaning going? While you are taking a look at your closet and home, why not take a look at your business website too? There are a lot of ways to restructure your website in a way that better reaches new and existing customers.
With ever-changing marketing trends, make sure that your business stays at the front of the race. SolutionBuilt is all you need to get your new website online or redesign your existing website for optimal website optimization and better reach.
Website Optimization Spring Cleaning Tips
User Experience
First and foremost, you want to make sure that your customers have a positive experience when visiting your website. Their experience is affected by a variety of factors that all center around the main idea of navigation.
If your website design is easy to navigate and understand, customers are more likely to complete a purchase and return in the future. They are also more likely to share your website with their friends. This website optimization helps increase your overall reach. Another component that affects the overall experience is content.
Do you have blogs? Are there pages that clearly describe what your business is all about and the different items or services you offer? Do you provide a place that shows customer reviews? These are all aspects of content that are important to customers. If they are visiting your website, they want all of their questions answered. They don’t want to have to visit several different sources.
So while you want to promote your social media sites and other marketing platforms on your website, you still want your site to be the main source for new and returning customers when they want to find out more information. Let SolutionBuilt help.
Visual Elements
With food, people often say, “You eat with your eyes first”. The same can be said of customers and their decision of what business to use. If your website is eye-catching and memorable, there is a better chance that visitors will not need to compare other businesses for a possible solution. Make sure your first impression is a good one by having a strong online presence.
Part of this online presence involves different visual elements you can incorporate on your website. While customers like to have information, they also don’t want to read a lot of text in the process. Graphs, charts, videos, and other visual tools can help. Deliver information about your products or the results that your services can provide through different visual options.
It is also an impressive way to show how you rank against the competition. People are visual by nature. When you provide a graph to back up the information you talk about in a blog, it strengthens your credibility. If you post a video explaining a product or showing a customer testimony, it makes people feel more secure about choosing your company.
SolutionBuilt understands all about how different visual elements can be used to promote your website. We have an in-house production and design team so that keeps things easy and manageable for you as well and implement the proper website optimization across all functions.
Search Engine Optimization & Visibility
You can have the best business in the market with all the right web design elements, but it does nothing if you aren’t visible. SEO is the process of growing your searchability online and increasing the number of visitors to your website. This can be accomplished through organic or paid methods.
With the right SEO tools, you can go from not appearing on Google Search Results to ranking at the top of the list. It is a process that takes time and an understanding of different strategies as well, but luckily for you, that’s where we shine. SolutionBuilt has helped our customers improve their SEO ranking while increasing visits to their website with our sister company, Searched Marketing.
We will use our suite of SEO tools and combine that with our years of experience and knowledge. The end result is a custom-tailored solution that is built for your specific company. We can create new content as well as work with existing content that is working, strengthening both of these in order to deliver visible results.
You will see the difference both in your website traffic and in your business growth. As part of our communication with clients, we also provide reports that break down the results and show you just how your dollars are being put to good use.
Website Design & Development in Atlanta, Ga
SolutionBuilt is a website design and development agency based in Atlanta, GA. For over 15 years our web design team has created hundreds of websites for companies of all sizes. With only one chance to make a lasting impression, it’s important to get it right the first time. Whether you’re looking to start from scratch with a new design or want to redesign your existing website, SolutionBuilt is here to help. Contact us online or call us today at (404) 835-7730.