Why Your Google My Business Listing Really Matters

Why Your Google My Business Listing Really Matters

Have you ever searched for a specific business on Google and found a box on the right side of the page displaying all of its details and operation information? That box is the Google My Business listing, and it is a crucial part of your business’s success in the search optimization and ranking world. Google introduced a concept called “micro-moments” in 2015, siting that customers are looking for fast, immediate, and easy answers when searching…

How to Engage App Investors with an App Prototype

How to Engage App Investors with an App Prototype

In July of 2008, Apple premiered 500 mobile apps in the launch of their App Store. Today, there are nearly 6 million apps in the Apple and Android Stores combined. Needless to say, the mobile app field is quite crowded. If you show up to an investor’s table with just an “idea”, it’s not going to cut it. App investors and VC’s are bombarded with pitches for the next big thing. Scoring their attention and…

Goodbye, Adwords.. Hello Google Ads — What the Google AdWords to Google Ads Change Means For You

Goodbye, Adwords.. Hello Google Ads — What the Google AdWords to Google Ads Change Means For You

In 2000, Google launched AdWords. They had one major goal in mind— to connect people and businesses online in a streamlined, simple process and to create an advertising platform for online engagement and commerce. Almost two decades later, the landscape has changed drastically. How? Mobile is the new desktop. Google Maps replaced the phone book (and is now call Google My Business). Google acquired YouTube. People are using the web in ways no one imagined…

How Healthcare Mobile App Trends are Changing in 2019

How Healthcare Mobile App Trends are Changing in 2019

The Future of Healthcare: How Healthcare Mobile App Trends are Changing in 2019 Technology has dramatically improved the healthcare industry. Within the past decade, modern technologies— like healthcare mobile apps and real time platforms— have continued to solve challenges in the healthcare industry. For example, some mHealth technologies have created effective solutions for patient-to-doctor communication, data management, electronic medical records (EMR), patient monitoring, and medication adherence and scheduling. The connection between patients and their medical…