There’s a new feature from Google for Android app developers that allows them to index content on their mobile app. After Google indexes it, users will have the option to view the content upon opening the app. This will allow users to more seamlessly alternate between mobile websites and apps.
If a user searches a term on an Android device, and if the content is contained within an app that user has installed, he or she will be able to view the content using their app instead of just on a mobile website. If a web page has the content in both places–the app and the website–the app results will appear within the search listing as deep links. The Googlebot will index the content contained within an app though Webmaster Tools or through a sitemap file.
This form of indexing is only available to a specific group of developers for the time being. However, Google is starting to branch out to all developers. While this feature is only available now for Android apps, search engine optimization experts and mobile app developers have begun speculating about whether or not this feature will eventually be extended to Windows and iPhone apps.
This will certainly present a new opportunity for the search engine optimization (SEO) of mobile websites and mobile apps. Higher ranked app content is a great way to attract more visitors, with the opportunity to transform those visitors into customers. There are a multitude of ways to monetize apps, so this will absolutely influence the amount of money that users are spending via mobile websites and apps.
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The field of search engine optimization continues to become intertwined with apps and mobile websites. Businesses can benefit from having app developers who understand SEO and vice versa. This is one of the many reasons why working with a mobile app development agency is so valuable. They can provide app development services, web design services, and SEO/internet marketing services all in one place.
When it comes to mobile app development, the professionals at SolutionBuilt are the best in the business. Contact us today to start building your next mobile app or website!