In a world where people are no longer simply accessing the internet on computers but also tablets and smart phones, Responsive Web Design or RWD has never been more useful. Responsive Web Design makes it possible for websites to adjust according to the device that is being used to access the page. The way it works is that scripts are used to detect what kind of device a person is using to view a website. Then, the website will adapt based on the screen size, etc. Images and text can be reduced if needed, menus can be adjusted, and other changes can be made so that the user will get the optimal viewing experience on that particular device. There are several reasons why RWD is growing in popularity.


1. Websites That Use RWD Are More Visually Appealing

Have you ever looked at a website on your phone that clearly isn’t designed to be seen on a phone? This can be frustrating, and in this day in age, it just looks unprofessional. The great thing about websites that use Responsive Web Design is that no matter where the user is viewing the site, it’s going to look clean, neat, and professional. It will adapt to be seen on the small smart phone screen, the medium tablet screen, or even the large screen of your desktop. It’s also easy to manage and maintain a website that uses RWD.

2. Google and Other Search Engines Prefer RWD

Google loves websites that use RWD because it helps them to reduce redundancy and eliminate information that is unnecessary. Google also recognizes that websites that use RWD are more inclusive and trustworthy. The key to getting on Google’s good side is to create a valuable site that it can trust, and Google is now placing a lot of value on sites that use responsive web design. Using RWD will help you to increase your overall traffic, particularly from tablets and mobile devices, because all of your website traffic is directed to the same place, no matter what device someone is using to view your site. So not only can Responsive Web Design give your website viewers a better experience, but it can increase your website’s position on Search Engine Results Pages as well.

3. RWD is Essential For the Future

Websites that use RWD don’t have the need for a separate mobile website. You can update all versions of your website at once, which is extremely helpful. Responsive Web Design is the way that web design is going, especially as devices like smart phones and tablets grow in popularity. Responsive Web Design is the way of the future so don’t get left behind!

Check out on your computer, mobile phone and tablet to see how responsive web design works across different device types!