When it comes to growing you business, conversions tactics are the key. When visitors are able to easily find your website and completed a desired goal, suddenly become a lead. Potential prospects or leads refer to anyone that has an interest in investing in your product or business. Today, most businesses are thinking more about products than actual lead conversion—which in hindsight is vital to company upkeep—but without consumers who want to invest in your product, your business will lose revenue fast. Whether it’s buying a product from your ecommerce site, clicking the contact us button at the bottom of a blog or signing up for an email list, website visitors are meaningless without acting. So how can you get more visitors to convert? Well as a trusted website optimization company, we can help! Let’s look at some categories to consider when focusing on maximizing website conversion:

Strategies From A Website Optimization Company

Audience

When it comes to digital marketing, you can find out a lot about your site visitors based on clicks. Without having to directly ask them you can figure out where they come from, if this their first visit, and how much is in their cart. You can analyze website tracking data to understand your audience. This information formulates backstory for who they are, what they have accomplished on your website, and how best you are able to convert them from browser to buyer.

An example of an optimized approach to visitor conversion would be:

• Demographic question –> Where did they come from?
• What we figured out –> This user clicked on a Facebook article featuring information on how to prevent pest from entering their home during the summer.
• Conversion strategy –> “Need pest control this summertime? Get 15% off your first service by entering your email below”.

Learning about the interests of your audience is the first way to developing a relationship with them. This also takes into consideration the way that you speak to them. Messages can come in many forms such as pop-up targeted displays, chat features, videos, and images. Each of these must be triggered to your audience. They can be timed, exit intended, based on scroll percentage, or pop out tabs. Despite the type of message, the conversion rate for each tends to be about the same. Whatever you decide needs to be augmented to fit your website aesthetic, and of course your audience response rate. Creating these questions can be a big help when it comes down to clear-cut clarity on how exactly to talk to these consumers.

With the right website optimization company, you’ll have an entire team at your disposal. At SolutionBuilt, we pride ourselves on our reliability and our focus to determine your ‘voice’ before we begin your marketing process. How you present yourself is important, so we draft a master marketing plan that is handcrafted to help identify your perfect target audience.

Copy

Another way to speak to your audience is through copy, which is any text designed to make a connection with potential consumers or return consumers. Copy is everywhere in the world of marketing. When visitors click on a link it can be utilized through interesting blog posts that drive interested traffic, in the words found on your website that describes your business intentions, and as keywords that pop-up in advertisements.

Perhaps the most important piece of any text copy is the call-to-action. No matter how enticing your words might be, consumer visits cannot mean anything if they cannot figure out what to do next. Thus, you need a clear call to action that outlines a visitor’s next steps.

Assertions are key. You want to avoid using vague words that simply suggest or might further confuse the reader. Instead, clearly spell out what a user’s next action will be by adding friction words.

A few examples of an optimized call to action—by business offering:

• Common/general: “Learn more, Click here, See how, & Find Out”.
• Service: “Contact us, Visit us, Call today, & Don’t wait”.
• Ecommerce: “Buy now, Shop here, Order ahead, & Add to cart”.
• Non-profit conversion: “Donate, Commit, Support, & Volunteer”.
• Community/Newsletter: “Subscribe, Join, Sign-up, & Refer”.

You can also play with the length:

• “Subscribe today so you’ll never miss a post.”

SEO best practices do usually recommend that titles and headers stay under the 60-character limit since most consumers either click on or click away after a few seconds of reading.

There are many other tips that go hand and hand with call-to-action practices, but a quick rule of thumb to make them more unique would be using first person language. This makes your call-to-action more personal and specific such as:

• “Sign me up” or “Get your free pest-control estimate”.

We could go on and on about call-action-posts, however; when it comes to copy there are a few more tips and tricks to crafting your language purposefully.

• Be Conversational—use “you” and “your”
• Include Statistics or Facts—”SEO drives 1,000% more traffic than organic clicks.”
• Emphasize Action—“Innovate your website…” or “Launch your company…”

Navigation

Website navigation refers to the process of moving through a website by buttons, links, and menus. For consumers it is how they interact with information on your site. Seamless website navigation is essential for conversion. If you have top notch products, it won’t matter if customers aren’t able to navigate your website to buy them. Effective navigation increases engagement, overall website performance, accessibility for all users.

There are three general types of navigation:

• Informational—a user is looking for a specific bit of information.
• Transactional—a user wants to get a website where there will be more interactions (buying something, downloading, or signing up).
• Buttons & Navigation—a user is looking to reach a particular website, page, or destination.

For Google, these are also referred to Know, Do and Go.

Smart navigation development must enable the users to move smoothly from one place another, promoting flow. As you integrate these tools into your website, ensure that you keep the look and feel of them consistent. This allows your users to feel confident and comfortable enough to keep going. After all, you got them there in first place—so try everything you can to keep them there (Forbes).

Media

The best way to create audience comprehension is through visuals.

Any smart website optimization company knows that images stimulate emotions in consumers who visit your site. They create an emotional connection that establishes trust and credibility with your audience. Pictures can also break down complex ideas by providing a visual context to support your business.

• Atl tags—describe images for users through search engine tactics and keywords.
• Strategic Placement—put images near call-to-action buttons or to break apart text for a more aesthetic page.
• High Quality—professional looking images draw consumers and boost reliability.

Videos guarantee a high click rate. If you plan on using a video ad for your business, make it entertaining and informational. Tell a story and don’t talk about successes or failures because people respect authenticity. Remember to keep it brief. Thirty seconds is the prime time, but ultimately anything under three minutes is best.

Directional cues improve visibility in a way words will never be able to, however; it is important to hear from other consumers.

Testimonials & Reviews are designed to convince new consumers to purchase from their business. They act as a type of “social proof” that builds brand loyalty. When you ask for reviews, it lets your consumers know their thoughts are valued. Then potential consumers are more likely to convert to with a brand that seems credible via recommendation (hubspot).

Tips From a Website Optimization Company:

• Does your website clearly portray the advantages of your business/product?
• What types of supporting media are present (images, video, infographics, etc.)?
• Are there call-to-action plugs that pull the reader into the copy?
• Is the site easy to navigate on multiple platforms (desktop, mobile, etc.)?
• Which consumer questions does your site answer: commercial, transactional, informational, navigational, etc.?

Choose Us As Your Website Optimization Company

Are you in need of conversion for your website? SolutionBuilt is conveniently located near Atlanta, Georgia in the city of Marietta. We pride ourselves in becoming one of the fastest growing web design and development companies in the Atlanta Metropolitan area focused on servicing any client—simple to sophisticated. Over the past 19 years, our team of experts has grown with our business goals, expanding with us as we traverse into the area of cross platform application building and maintaining, custom maintenance integration, and even marketing. Our goal is to be your one-stop-shop for all your company’s website, app, maintenance, and integration needs. Reach out today for a quote!