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Benefits of a Custom Website vs Using a Template Based Website

Benefits of a Custom Website vs Using a Template Based Website

The age of template website builders is here. Template based website makers market to small to medium size businesses to quickly and affordably have their own website ready to swim in the big blue seas of the world wide web. SquareSpace, Wix, and Site123, to name a few, have introduced themselves to the web design landscape and are enticing consumers with their ease of use, affordable plans, and trendy aesthetics. However…. there’s a catch. These template website…

How Voice Search is Changing SEO in 2019 and Beyond

How Voice Search is Changing SEO in 2019 and Beyond

In 1968 Stanley Kubrick introduced us to the first virtual assistant with Hal 9000. That deep red glow, monotonic robotic voice, and AI brain that showed us a glimpse of what was to come. But it was all fiction, right? Fast-forward 50 years and we have arrived. Apple has Siri. Amazon created Alexa and Google has…well Google Assistant. All signs are pointing to a Voice Recognition world and the way we search for information is…

How mHealth Apps are Changing the Future

How mHealth Apps are Changing the Future

On June 29th, 2007 Steve Jobs unveiled the Apple iPhone— forever changing the way we live, communicate, make purchases, and receive information. Fast forward 11 years, the smartphone is almost an extension of our bodies. Our smartphones have become as important to us as the air we breathe, and for good reasons. It’s no surprise that this brilliant technology would one day shape our health, well-being, and our relationship with medical practitioners and medicine. What…

Top SEO Mistakes You Should Avoid in 2019

Top SEO Mistakes You Should Avoid in 2019

A quote from Google to its users: “You want the answer, not billions of webpages, so Google ranking systems sort through the hundreds of billions of webpages in our Search index to give you useful and relevant results in a fraction of a second. These ranking systems are made up of a series of algorithms that analyze what it is you are looking for and what information to return to you. And as we’ve evolved…

The Ultimate Battle Royale: Squarespace vs WordPress

The Ultimate Battle Royale: Squarespace vs WordPress

You’ve seen the ads. Keanu Reeves blowing through the desert on his chopper, asking himself existential questions, and muttering about his online motorcycle business. Squarespace logos abounding. “MAKE IT SQUARESPACE!”.. they say. Squarespace has cornered the market for template based, plug & play website design, and they make a very compelling and tempting argument: “Why spend thousands of dollars on your business’s website when you can pay almost nothing a month using a template?” The…

Why Your Google My Business Listing Really Matters

Why Your Google My Business Listing Really Matters

Have you ever searched for a specific business on Google and found a box on the right side of the page displaying all of its details and operation information? That box is the Google My Business listing, and it is a crucial part of your business’s success in the search optimization and ranking world. Google introduced a concept called “micro-moments” in 2015, siting that customers are looking for fast, immediate, and easy answers when searching…

How to Engage App Investors with an App Prototype

How to Engage App Investors with an App Prototype

In July of 2008, Apple premiered 500 mobile apps in the launch of their App Store. Today, there are nearly 6 million apps in the Apple and Android Stores combined. Needless to say, the mobile app field is quite crowded. If you show up to an investor’s table with just an “idea”, it’s not going to cut it. App investors and VC’s are bombarded with pitches for the next big thing. Scoring their attention and…

Goodbye, Adwords.. Hello Google Ads — What the Google AdWords to Google Ads Change Means For You

Goodbye, Adwords.. Hello Google Ads — What the Google AdWords to Google Ads Change Means For You

In 2000, Google launched AdWords. They had one major goal in mind— to connect people and businesses online in a streamlined, simple process and to create an advertising platform for online engagement and commerce. Almost two decades later, the landscape has changed drastically. How? Mobile is the new desktop. Google Maps replaced the phone book (and is now call Google My Business). Google acquired YouTube. People are using the web in ways no one imagined…

How Healthcare Mobile App Trends are Changing in 2019

How Healthcare Mobile App Trends are Changing in 2019

The Future of Healthcare: How Healthcare Mobile App Trends are Changing in 2019 Technology has dramatically improved the healthcare industry. Within the past decade, modern technologies— like healthcare mobile apps and real time platforms— have continued to solve challenges in the healthcare industry. For example, some mHealth technologies have created effective solutions for patient-to-doctor communication, data management, electronic medical records (EMR), patient monitoring, and medication adherence and scheduling. The connection between patients and their medical…

6 Ways Website Maintenance Can Help Your Business Succeed

6 Ways Website Maintenance Can Help Your Business Succeed

Healthy Websites = Happy Customers Your website for many businesses is the first impression of your company for prospects and customers. It’s the first place people go to get to know you, your services, and whether you are the right fit for their needs. Websites, like cars, need to be maintained, checked up on, and optimized for the ever-changing technical and search engine results in which they exist. Here are 6 ways website maintenance can…